Rick Perry is hitting the national airwaves for the second time this campaign with a new television ad labeling himself as the “outsider” ready to fight the Washington establishment.
Titled “Outsider,” the television ad, which will begin airing on national cable and on Iowa broadcast and cable outlets today, focuses on what he says is the need to overhaul Washington, a plan he introduced earlier this week in Bettendorf, Iowa.
“Washington’s broken and needs a complete overhaul,” Perry says in the ad, while text reading “Washington is broken” appears across the scene.
The ad continues to include a series of text and images with swooshing sounds between each: “Obamacare,” a photo of House Minority Leader Nancy Pelosi with President Obama, “unemployment 9.0%” atop an image of a foreclosure sign, a photo of Senate Majority Leader Harry Reid, “National Debt $15,003,681,642,159,” and ends on a photo of President Obama with his hands on his head.
“I’m the outsider who’s willing to step on some toes,” Perry says into the camera. “I want to force Congress to balance the budget and if they don’t, I say we cut their pay in half. Send them home. Replacing one Washington insider with another one won’t change a thing. If you want an outsider who’ll overhaul Washington, then I’m your guy.”
Perry started this campaign of labeling himself as the lone “outsider” in the race earlier in the week when he unveiled his “Uproot and Overhaul Washington” plan in Bettendorf, and he incorporated the message at each of his events in Iowa and New Hampshire this week.
The “Outsider” is the fifth TV spot his campaign has aired and the second to attack political figures. On Thursday, Perry released an ad rebuking the president for calling Americans “Lazy,” though Democrats have noted he took Obama’s comments out of context.
Aside from the “Outsider” and “Lazy” ad, Perry’s three other ads have touted his economic accomplishments and his promise to create two and half million jobs, established himself as a “doer not a talker” and presented his biography as the son of a tenant farmer who served in the Air Force and married his high school sweetheart.
Two days after Perry’s debate gaffe when he forgot the name of one of the three government agency he would eliminate, his campaign launched a nearly $1 million ad campaign with the ”Doer Not a Talker” spot on FOX News.