As President Obama kicks off State of the Union week, his re-election campaign has launched a new online advertizing blitz to “spread the word” about the administration’s record on creating jobs.
A 15-second video ad touts the upward trend on private sector job growth over the past 22 months, and squarely places blame for the millions lost before Obama took office on former President George W. Bush.
“Faced with a deep recession,” the narrator says, as a downward red arrow highlights “Job Loss During Bush Administration” on a labor department graph, “President Obama moved quickly to help our economy recover.”
“There’s more work to do, but you might be surprised to hear the progress we’ve made,” it continues. “Twenty-two straight months of job growth; 3.1 million jobs added. Help us spread the word.”
As ABC News fact-checked earlier this month, the job creation claims made in the ad are true.
The economy added 1.6 million jobs in 2011 after adding 940,000 in 2010, according to the Labor Department. The unemployment rate of 8.5 percent in December was the lowest level since March 2009.
Since Obama took office in January 2009, when the economy was still shedding jobs en masse, there has been a net loss of 1.7 million jobs.
A campaign official told ABC News that the video ad will appear online at several national news websites and local online media outlets in targeted battleground states this week.
The official described the advertising buy as “decent,” but would offer no further details on cost.
Obama’s campaign, which has mounted an aggressive effort to reach supporters on social media this week, has linked the ad to an e-card tool that allows users to send the jobs chart to friends.