The Obama campaign has expanded its social media presence with a new Barack Obama page on Pinterest, the fastest-growing network of “online pinboards” akin to digital scrapbooks.
The collection of images and links includes photos uploaded by supporters, campaign-produced infographics, Obama-Biden merchandise, and a first-ever glimpse at the Obama Family Chili Recipe.
The “official” first family recipe features ground turkey or beef, ground turmeric among the spices, and a healthy dose of red wine vinegar.
Team Obama has worked aggressively to bolster the president’s brand online and through social media.
Obama has amassed more than 13.3 million Twitter followers and 25.8 million Facebook fans. In October, his campaign launched a Tumblr to further engage younger voters.
The BarackObama.com website received 4.2 million unique visitors in January, according to Nielsen, more than the Republican candidates’ web traffic combined.