The Karl Rove backed GOP super PAC Crossroads GPS announced Friday a new $25 million ad buy in nine battleground states launching next week.
The new ad titled “Excuses” will run in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio and Virginia from July 10 through early August.
Pegged to today’s jobs report. which showed employers added 80,000 jobs last month and the unemployment rate remained unchanged at 8.2 percent, the ad is described in a release as the “first wave of a $25 million advocacy effort.”
The 30 second ad begins with an unemployment line before moving to a graphic over a picture of Barack Obama that reads “President Obama: Bad Excuses for the Economy.” Then a moving graphics lists various reasons for the struggling economy. The commercial ends with “Tell President Obama: Cut the Out-of-Control Debt.”
“We’re suffering through one of the weakest economic recoveries in our history, and the only thing President Obama is offering is slogans and excuses,” said Steven Law, president of Crossroads GPS, in a statement. “People are hungering for practical solutions to our skyrocketing debt and flat-lined economy, and that’s what we are putting forward in our New Majority Agenda.”
The large buy was announced less than two hours after the sluggish jobs report and it’s the latest move for the Rove-backed super PAC. Although super PACs are not allowed to coordinate with the candidate, the rules are loosely defined, and Rove was able to attend and speak at Mitt Romney’s donor retreat earlier this month in Park City, Utah.
It’s unclear if Rove was soliciting donations at the event, but he spoke at the “media insight” panel and told reporters afterward it was “damn good.”