It took less than five minutes into the keynote speech at the Republican National Committee's winter meeting luncheon for the word "libido" to make its first appearance.
Speaking to members of the RNC today, former presidential candidate and Arkansas governor turned radio host Mike Huckabee slammed Democrats for using the birth control mandate in President Obama's health care law to "insult" women with the suggestion that their libido and reproductive system can't be controlled without the help of government.
"If Democrats want to insult the women of America by making them believe that they are helpless without Uncle Sugar coming in and providing them a prescription each month for birth control because they cannot control their libido or their reproductive system without the help of government, then so be it," Huckabee said.
Democrats pounced on the comments.
"Mike Huckabee has no idea what he's talking about," Democratic National Committee Chair Debbie Wasserman Schultz said in a statement. "If this is the GOP rebrand a year later then all they've gotten is a year older."
It isn't the first time Huckabee has made similar comments. In an appearance on a conservative television show earlier this week, he said that it's demeaning of Democrats to suggest that women are "somehow incapable of controlling their own libido and their reproductive system to the point that if the government doesn't step in with $9 a month worth of birth control, they're going to completely fall apart."
Huckabee encouraged his fellow Republicans to counter the so-called "war on women" by talking about a "war for women" that speaks to women about more than just birth control.
"The Republicans don't have a war on women, they have a war for women … for them to be empowered to be something other than victims of their gender," Huckabee said.
"Democrats think that women are nothing more than helpless and hopeless creatures whose only goal in life is to have government provide for them birth control medication," he added.
"Women I know are smart, educated, intelligent, capable of doing anything that anyone else can do," he said.