“GMA” is #1 for Second Quarter 2014 Across All Key Target Demos

By ABCNewsPR

Jul 3, 2014 10:39am

July 3, 2014

 

Ratings Report: ABC News Programming

2nd Quarter 2014 and Week of June 23, 2014

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“GMA” is #1 for Second Quarter 2014 Across All Key Target Demos:

Total Viewers, Adults 25-54 and Adults 18-49

“GMA” Wins Among Adults 18-49 for First Time in 20 Years

“GMA” Outperforms NBC’s “Today” by Largest News Demo Margin
During Any Quarter in 21 Years
  
“GMA” Delivers Most-Watched Second Quarter in Over 22 Years
 
“GMA” Wins 8th Consecutive Quarter Over “Today” in Total Viewers;
7th Straight Win in Adults 25-54
 
“GMA” Grows in All Key Demos Compared to Second Quarter 2013
 
 
“GMA” is #1 for the Week of June 23rd in All Key Measures:
Leading NBC’s “Today” by 664,000 Total Viewers, 172,000 Adults 25-54 and 41,000 Adults 18-49
 
“GMA” is #1 in Adults 25-54 and Total Viewers for Last 18 Weeks (Every Week Since Olympics)
 
“GMA” Wins Across All Key Target Demos for the 6th Time in 7 Weeks

 

2Q 2014:

 

ABC News’ “Good Morning America” ranked No. 1 during the 2nd Quarter 2014 across all key target demos: Total Viewers (5.542 million), Adults 25-54 (2.085 million) and Adults 18-49 (1.509 million), based on Most Current Data from Nielsen Media Research.  2Q14 represented “GMA’s” 8th consecutive quarter victory in Total Viewers and 7th in a row in Adults 25-54.  Further, “GMA” scored its first Adults 18-49 quarter win during any quarter in 6 quarters - since 4Q12.  

 

In addition, after also winning the year-ago quarter, “GMA” turned its first back-to-back 2nd quarter victories in 18 years in Total Viewers (since 2Q94 and 2Q95) and in 19 years in Adults 25-54 (since 2Q93 and 2Q94).  Further, “GMA” won the 2nd quarter in Adults 18-49 for the first time in 20 years - since 2Q94.

 

“GMA” outperformed NBC’s “Today” (4.761 million, 1.899 million and 1.502 million) during 2Q14 by +781,000 Total Viewers, by +186,000 Adults 25-54 and by +7,000 Adults 18-49, beating the NBC program by its largest news demo advantage during any quarter in 21 yearssince 2Q93.  In addition, “GMA” saw its 2nd-largest Total Viewer advantage over “Today” (behind only 2Q13 of +787,000) during any quarter in more than 22 years – since at least 4Q91 (Nielsen’s electronic database started on September of 1991).

 

For the 4the year in a row, “GMA” improved on the year-ago 2nd quarter (5.501 million, 2.017 million and 1.441 million, respectively for 2Q13) in Total Viewers (+1%), Adults 25-54 (+3%) and Adults 18-49 (+5%), attracting its largest 2Q Total Viewer audience in more than 22 years - since at least 2Q92.  In addition, “GMA” saw its strongest 2Q performance in 8 years in Adults 25-54 and in 6 years in Adults 18-49 – since 2Q06 and 2Q08, respectively. 

 

“GMA” beat CBS’ “Early Show” during 2Q14 by in Total Viewers by 82%, while more than doubling in Adults 25-54 (+126%) and Adults 18-49 (+142%)In fact, “GMA” led the CBS program by its largest 2Q advantages in 6 years in Adults 25-54 (1.162 million) and in 5 years in Adults 18-49 (886,000) – since 2Q05 and 2Q06, respectively.

 

Note: Most Current data is the metric ABC has consistently used for many years to report and track quarterly, sweeps and season ratings.  It measures all available viewership up to seven days after a program airs.  Because there is a two-week lag for Nielsen in processing Live + 7 data, Most Current numbers include Live + 7 data and the two most recent weeks of Live + Same Day data.  The second quarter results report Live + 7 data for 3/31/14-6/15/14 and Live + Same Day data for 6/16/14-6/29/14.

 

Week of June 23, 2014:

 

ABC News’ “Good Morning America” finished as the No. 1 morning newscast for the 6th time in the last 7 weeks across all key target demos: Total Viewers (4.945 million), Adults 25-54 (1.779 million) and Adults 18-49 (1.318 million) for the week of June 23, 2014, based on Live +Same Day Data from Nielsen Media Research Leading in all three measures for the 4th consecutive week, “GMA” outperformed NBC’s “Today” (4.301 million, 1.607 million and 1.277 million, respectively) during the week by 644,000 Total Viewers, by 172,000 Adults 25-54 and by 41,000 Adults 18-49. Additionally, GoodMorningAmerica.com on Yahoo! reached over 19 million users last month.

 

“GMA” has won in overall viewers and the key adult news demo every week since the end of the 2014 Winter Olympics 18 weeks ago.  Overall, “GMA” has ranked No. 1 in Total Viewers in 100 of the last 104 weeks (since w/o 6/25/12), finishing behind “Today” only during the two weeks of the 2012 Summer Olympics and the two weeks of the 2014 Winter Olympics. In Adults 25-54, “GMA” has ranked No. 1 in 36 of the 40 weeks of the season, pacing ahead of the No. 1 finishes at the same point of the 2012-13 Season (32 of 39 weeks*). In Adults 18-49, “GMA” has ranked No. 1 for the last 4 weeks and in 7 of the last 10.

 

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd-straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 679,000 Total Viewers and 128,000 Adults 25-54. In fact, “GMA” has widened its season margins over “Today” versus the same point last season in Total Viewers by 2% (679,000 vs. 663,000) and in Adults 25-54 by 56% (128,000 vs. 82,000).  Further, “GMA” now leads “Today” by its largest Adults 25-54 season advantage to-date.  

 

“GMA” is posting its largest Total Viewer season margin in more than 22 years and biggest in Adults 25-54 in 21 years over “Today” - since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991) and the 1992-93 season, respectively.

 

Growing in both measures for the 4th season in a row, “GMA” is up over the same point last season in both Total Viewers (+7%) and Adults 25-54 (+10%).  In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years - since before the 1991-92 season and the 2005-06 seasons, respectively. ”GMA” is also up the most in Adults 25-54 compared to “CBS This Morning” (-2%) and NBC’s “Today” (+8%).

 

During the week, “GMA” beat “CBS This Morning” in Total Viewers by 71%, while more than doubling in Adults 25-54 (+107%) and Adults 18-49 (+131%).

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