Is Rick Scott the new Oscar de la Renta?
He is according to a new ad released by the College Republican National Committee. The Florida governor, who is seeking re-election in a tight race against Democrat Charlie Crist, is one of several candidates who are featured in a new series of online ads aimed at enticing young voters - especially women.
The Committee's ads dubbed, "Say Yes to the Candidate," are a spin-off of TLC's "Say Yes to the Dress," a wedding-themed reality show, and they got a ringing endorsement today from none other than Republican National Committee Chairman Reince Priebus.
"I think it's a pretty clever ad," Priebus said during a Q&A session at George Washington University.
"Everything's micro-targeted now," Priebus added. "You've got to consider 'where can I place this ad that will get me to where I want?'"
The first ad features Brittany, a young college graduate on a budget.
"The Rick Scott is perfect!" she says of the Florida governor - er, wedding dress. "Rick Scott is becoming a trusted brand. He has new ideas that don't break your budget."
The mom in the ad, on the other hand, has some opposing views on her daughter's outfit choices.
"I like the Charlie Crist," she says, "it's expensive and outdated, but I know best!"
The sales people remind them that the Charlie Crist dress has additional costs, and Brittany's friends refuse to let her walk out of the voting booth "like that."
In the end, Brittany stands up to her mother and tells her she sees a better future for herself with the Rick Scott. They then pop bottles of champagne, naturally.
And the Florida governor's race is just the beginning, the College Republican National Committee is also running ads on behalf of governors in Pennsylvania, Illinois, Michigan, Colorado and Arkansas.