Hello from Rock Hill, S.C., where I’ve been invited to come talk to students at Winthrop University. The ones I’ve met so far are a bright group. I expect I’m learning more from them than they are from me.
We’ve been talking about changing media. They’re living the changes. Many of them are majoring in Mass Communications–but fully recognize that any technical skills they may learn now will likely be obsolete in a few years. They’re better off, they agree, concentrating on the fundamentals–good writing, clear organization.
Remember that today’s college students were born in the mid-1980s. On the way to another point, I asked them how many had at least a mental image of Walter Cronkite. From a group of forty students, fewer than a dozen hands went up. How about Chet Huntley and David BrInkley? Two or three.
On the other hand, there’s little I can tell them about iTunes. They liked my blog entry about the billionth download last week (see below) more than the video version. It was clear, as well, that they don’t want froth in their media mix; they want useful information.
So how best to serve them? Keep trying, I suppose, until we get it right.
And the Winner is….
Other. Our polling unit, which is very good at these things, asked people what film they’d pick for Best Picture this year. The results:
15% "Brokeback Mountain"
34% No opinion.
Gary Langer, who runs our polls, points out that the nominated films ranked 29th or lower in box office revenues last year. We ought not be surprised.
You can read more HERE.