Online Book Trailers Take Off

If you’re looking for a good book to read these days, chances are you might run into an online book trailer promoting it.

Authors and publishers are increasingly turning to Web video to market their books, opening a possible new business opportunity for independent producers.

Authors such as Daryn Kagan, Scott Sigler and David Wellington have produced trailers on their own for their works and so has Canadian author Courtney Summers for her upcoming debut novel “Cracked Up To Be.”

You’ll also learn about new production companies cropping up to serve this market and Daisy’s must-read book pick in this week’s edition of the New Media Minute.

Daisy Whitney is a reporter for TelevisionWeek and the host and creator of the weekly Web show “The New Media Minute” on the business of online video. You can and should follow her on Twitter at www.twitter.com/DaisyWhitney, where she holds regular contests for Web video creators to have their work reviewed in TVWeek.