Web Shows and Videos Pair Up
EmailWeb shows and Web sites are starting to go steady.
“Back on Topps,” Michael Eisner’s latest Web series, runs exclusively on Foxsports.com before other sites get it. The same goes for the popular show “Pink,” which plays on Vuze.com before it releases to other sites and also pins its hope on an exclusive window on Vuze.com.
For more details on why Web producers are going steady, check out “The New Media Minute,” where you’ll also get the latest news on my matchmaking efforts between Web producers and advertisers. I’ve sent some on a first date!
Daisy Whitney is a reporter for TelevisionWeek and the host and creator of the weekly Web show “The New Media Minute” on the business of online video. You can and should follow her on Twitter at www.twitter.com/DaisyWhitney, where she holds weekly contests for Web video creators to have their work reviewed in TVWeek.
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Daisy – You’re doing a great thing encouraging advertisers to invest in scripted series from studios like Generate and For Your Imagination. The full-extent of what’s possible can never be fully-illustrated without the fair budgets to prove it!
Posted by: Wilson Cleveland | October 8, 2008, 1:17 pm 1:17 pm
Yeah, advertisers, pony up. Please.
Posted by: Brett Rounsaville | October 8, 2008, 9:11 pm 9:11 pm
Before we know it, we’ll be facing a whole new round of the upfront advertising market. Broadcast, cable, and satellite aren’t going to get as much money that they “got” last year (a lot of which was in bogus make-up credits from the writers’ strike). That means that more dollars have to go to online video, IF and ONLY IF producers can get creative with branding, imaging, and embedding. I tend to agree with you again: http://richreader.blogspot.com/2008/10/will-depression-benefit-online-video.html
Posted by: Rich Reader | October 10, 2008, 3:31 pm 3:31 pm