Teenagers hold the key to the future, Daisy Whitney contends in this week’s edition of the New Media Minute.
That’s why she looks at where they are and aren’t watching TV, and the numbers may surprise you.
You’ll also learn about marketers pouring real money into online video content for teens — yes, marketers are spending money in this economy, and they want to reach the young ones. Who’s spending and where are they putting their dollars?
Finally, Daisy offers a hot tip for TV executives on a Web show worth acquiring.