By Ashley Phillips

Jul 13, 2009 11:26am

Can Multimedia Help the Book Business?

As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors, Daisy Whitney reports in this week's “New Media Minute.”

St. Martin's just released the multimedia book "Personal Effects: Dark Art" by JC Hutchins and a multimedia site for Alyson Noel's hit young adult series "The Immortals." Penguin and Simon & Schuster are also testing new media efforts.

You'll also get a chance to win Whitney’s copy of "Personal Effects."

User Comments

I’m buying as many books as possible for my Kindle. Paper books take up too much room, they’re too cumbersome to move, and they’re subject to wear and tear. Digital makes the most sense.

Posted by: cturple | July 18, 2009, 3:04 pm 3:04 pm

I would like to state that I am tired of commercials that blast out at an unreasonable volume.
Therefore, I am boycotting any and all products, services and companies whose commercials are broadcast at a ridiculously loud volume. I will continue to mute the volume on your commercials and if you want my business you should turn the volume down to the point where I won’t turn it off.
I believe that the method of measuring the peak volume of sound verses the subjective loudness is flawed. A momentary loud sound in a TV show is far different than a full commercial where the sound is at that same peak level for the entire commercial. I hope anyone who reads this will take it seriously knowing that I am far from the only person tired of wearing out my remotes volume buttons!

Posted by: Don Turner | July 20, 2009, 9:16 pm 9:16 pm

I hope anyone who reads this will take it seriously knowing that I am far from the only person tired of wearing out my remotes volume buttons!

Posted by: Teeth Whitening | August 31, 2009, 12:17 pm 12:17 pm

Well I guess multimedia can surely help the Book business…This is a digital world and Book Publishers have to cop up with digitizing world as well as marketing Pressure…

Posted by: Teeth Whitening Reviews | September 25, 2009, 5:58 am 5:58 am

I think multimedia can be great help for books .I think authors should try this.

Posted by: anti cellulite cream | October 31, 2009, 2:31 am 2:31 am

I am fully agree with Multimedia Help the Book Business.

Posted by: Red Wine Extract | October 31, 2009, 5:32 am 5:32 am

I believe that the method of measuring the peak volume of sound verses the subjective loudness is flawed. A momentary loud sound in a TV show is far different than a full commercial where the sound is at that same peak level for the entire commercial. I hope anyone who reads this will take it seriously knowing that I am far from the only person tired of wearing out my remotes volume buttons!

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Posted by: P90X | February 17, 2010, 10:40 pm 10:40 pm

Thank you for the sensible info. I was preparing to do some research about that. Even got a good magazine on that matter but the info was not as influensive as your post. I am very glad I found it. keep up the good work!

Posted by: vigrx plus | March 15, 2010, 3:40 am 3:40 am

Ya now these days multimedia is the ground base to help business in different fields

Posted by: How To Get Rid Of Stretch Marks | March 16, 2010, 1:08 am 1:08 am

Multimedia is the best way to promote your business in difference way

Posted by: SEO Company | March 16, 2010, 1:23 am 1:23 am

Multimedia works. In fact, it is one of the best marketing strategies for promotional of your business.

Posted by: Crate Training a Puppy | March 19, 2010, 3:44 am 3:44 am

I think it works to a degree, but I dont think it is a permanent and longterm solution

Posted by: best toaster | March 25, 2010, 9:31 am 9:31 am

I fully agree with you. Our society is no more emphasizing the importance of having all-rounders. We are all just aiming for better academic result, better job, more wealth. This is ofcourse wrong and lead to too much competition and stress.

Posted by: Full movie download | April 2, 2010, 12:16 pm 12:16 pm

I agree however multimedia digital sales of stuff like ebooks really shows marketing and internet has changed the book business.

Posted by: Watch Avatar Online | April 30, 2010, 10:54 am 10:54 am

Multimedia is here to stay. Business must compete in the markets people are involved with. Younger people have grown up in this new media culture and are very comforatable with the evolution it takes on and the interactive experience it provides.

Posted by: Todd | May 2, 2010, 1:03 pm 1:03 pm

Multimedia simply means the different ways of communicating to your audience and is a powerful tool to advertise any book business to a bigger market.

Posted by: Panic Attack Treatment | May 15, 2010, 4:27 pm 4:27 pm

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Posted by: uuy | May 20, 2010, 4:16 pm 4:16 pm

With everything moving online, multimedia is the future of book business.

Posted by: Directory Submission Software | June 30, 2010, 11:50 pm 11:50 pm

I use multimedia to promote my publishing business, and it’s the best investment I’ve ever made.

Posted by: Autoresponder | June 30, 2010, 11:51 pm 11:51 pm

With ebooks becoming popular, maybe book business will start using multimedia more to make more sells.

Posted by: Article Submission Software | June 30, 2010, 11:52 pm 11:52 pm

Yes, multimedia can help. In fact every business should embrace multimedia as another marketing channel to market their business to the mass public.

Posted by: bad vaginal odor | July 10, 2010, 2:27 pm 2:27 pm

There will always be a place for books (most love the feel and smell) but recently Amazon highlighted that (last month) ebooks outsold paper back books… rather a scary statistic for the book market!

Posted by: Penis Enlargement | August 22, 2010, 11:22 am 11:22 am

I agree – multimedia will be here for a long time!

Posted by: El Bilson | October 4, 2010, 7:21 pm 7:21 pm

I acually prefer reading on my ipad. if i need to i can zoom.. instead of sqinting. tons of features and aids. but lets be realistic the paperback doesnt need to be charged.. the hardcover i read stories to my kids from can be passed around without “BE CAREFUL!” although mulimedia video and textbooks are a great innovation designed to make our lives easier.. Thats all it is. lets not forget the thing called penmanship.

Posted by: teacher | October 14, 2010, 7:16 pm 7:16 pm

Yes it does. But the old ways are now been improve and has an easy accessibility. Internet does it all. I know some would agree with me on this.

Posted by: stretch mark removal | October 18, 2010, 10:19 pm 10:19 pm

Different ways of communicating

Posted by: Stop Panic Attacks | November 5, 2010, 7:40 pm 7:40 pm

of course it helps!

Posted by: Bootstrap | November 7, 2010, 8:52 am 8:52 am

I would like to state that I am tired of commercials that blast out at an unreasonable volume.
Therefore, I am boycotting any and all products, services and companies whose commercials are broadcast at a ridiculously loud volume. I will continue to mute the volume on your commercials and if you want my business you should turn the volume down to the point where I won’t turn it off.
I believe that the method of measuring the peak volume of sound verses the subjective loudness is flawed. A momentary loud sound in a TV show is far different than a full commercial where the sound is at that same peak level for the entire commercial. I hope anyone who reads this will take it seriously knowing that I am far from the only person tired of wearing out my remotes volume buttons!

Posted by: Male enhancement | December 1, 2010, 8:54 pm 8:54 pm

Yeah it does a great help. Multimedia is what most people do in their business.

Posted by: mole removal | December 5, 2010, 9:07 pm 9:07 pm

Definitely. It does help. It does even makes it easier to people to get the needed access to the most convenient way. Net based ones does enhances the means.
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