Sep 23, 2009 10:53am
Free Is Not a Business Model
EmailEveryone's searching for a business model that works in the new media world.
Well, how about this one? Getting paid, instead of letting everyone see (and copy) your content for free.
Yes, a crazy thought — actually having customers pay for a service.
But, two business-to-business players recently shifted from ad-centric models to license fees and are starting to turn a profit. Those companies are production shop WatchMojo.com and platform company Magnify.net.
For all the details on how they did it and what other new media businesses can learn, check out this week's New Media Minute with Daisy Whitney.
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Very interesting to hear that although the change in model they are still turning a deposit despite the fact that other similar businesses are sticking to the old format!
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