Nov 11, 2009 1:21pm
Crush It! How to Build Your Personal Brand
EmailEven if you love your corporate job, you should build your personal brand.
That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and New York Times best-selling author.
In his latest book, "Crush It," Vaynerchuk evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm?
New Media Minute host Daisy Whitney posed these questions to Vaynerchuk at a recent book event, and he shared his thoughts on how employees can get executives to buy into the "crush it" philosophy.
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If you don’t have time to read Gary’s new book Crush It, you can get the cliff notes here http://cliffnotebooks.com/crush-gary-vaynerchuk-cliff-notes/
Posted by: Kathy Rees | November 11, 2009, 7:28 pm 7:28 pm
I think the big issue is that online and offline brand awareness are two completely different kettles of fish. Some rather big brands pulled their ‘brand’ from the likes of Facebook due to online marketing being too difficult to control (due to the nature of online ad serve networks).
Posted by: Penis Enhancement Patches | August 22, 2010, 2:03 pm 2:03 pm