Is the Viral Video Is Dead? Video ‘Genius’ Says So

Viral video is dead. Long live low-production values. The cheaper  the better.

Those are the sage words of Kevin Nalty, an online video strategist, career marketer  and YouTube star, whose videos have attracted more than 100 million views.

In this episode of the New Media Minute With Daisy Whitney, shot on-location at the recent iMedia Summit in Las Vegas, he shares his tips for brands that want to play in the YouTube sandbox.