Should TV Characters Have Twitter Accounts?

Social media is a fast-growing advertising and marketing vehicle that media companies, brands, producers and individuals want to better understand and leverage.

If you're keen to grow your Twitter following, use the platform most effectively and analyze your tweets, then you'll want to hear from Chloe Sladden, the company's director of media partnerships.

Daisy Whitney interviewed her for the "New Media Minute" and Sladden discussed the company's efforts to measure impact and partner with media firms this year.