Top Ad Execs’ Tips on Online Video Ad Dollars

Mar 10, 2010 6:15pm

When asked what the biggest challenges are in online video advertising this year, top executives at media agencies, like Starcom and MediaVest, say they're most eager to target audiences better and to get more sophisticated data about viewership.

At last week's 4A's conference in San Francisco, which drew top brass from ad agencies and advertisers, Daisy Whitney caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A's Managing Director Harold Geller.

Here's what they had to say about hurdles in Web video in 2010 in this week's New Media Minute.

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