At the South by Southwest Interactive conference today, Twitter CEO Evan Williams announced a new feature that will make it even easier for Twitter users to broadcast their tweets across the Web.
The new platform, called @anywhere, integrates Twitter with other sites, so that users can send tweets and follow others directly from those sites.
“The big thing that @anywhere does is reduce friction,” said Williams.
He also said that the company, which generates about 50 million tweets a day, expects the new platform to result in more followers for partner sites, which, at launch, included Amazon, Yahoo, The Huffington Post and 10 other sites. If a Twitter user is reading a column, for example, he said @anywhere would allow her to see the columnist’s handle, click to follow it and then tweet about the column, all without going to Twitter.com.
“Hopefully, it becomes a richer experience,” he said.
Williams, who announced the @anywhere platform during his South by Southwest keynote speech today, also said that the new feature was intended to lower the barrier to creating stronger communities.
The new platform also has its own Twitter account, which launched March 12 with a tweet that only said “Stay tuned. “
Today, barely hours after the feature’s official launch, its Twitter feed had about 5,200 followers and included a link to the company’s blog post on the announcement.
In that post, Twitter co-founder Biz Stone wrote, “Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.”
– Ki Mae Heussner