Amazon’s ‘Kindle Fire’ Tablet to Be Unveiled Wednesday
The technology world is abuzz over the much-anticipated announcement of Amazon’s own tablet, believed to be called the Kindle Fire. While Amazon has remained tight-lipped about the device, some details have slipped out.
Amazon is expected to unveil its tablet at a news conference on Wednesday morning in New York, but the rumor mill has been grinding for months about the features of the wildly-successful Kindle’s following act.
The Kindle Fire will reportedly be a full color, backlit, touch-screen tablet with a 7-inch display and operate with Google’s Android software. Another major selling point is price, at a reported $250–half of the base price for an iPad2.
While some believe the product could challenge Apple’s iPad, technology experts say this isn’t likely. With an estimated 29 million iPads sold to date, significant damage to Apple’s sales is improbable. But Amazon hopes the early fall announcement could put a dent in Apple’s sales as the holiday season approaches.
Other attempts at tablets to compete with the iPad have struggled. Companies including Blackberry, Acer, Hewlett-Packard, Samsung and Motorola have unveiled tablets with little success. Hewlett-Packard recently ditched its faltering tablet.
But Amazon seems to have an edge with its prospective tablet because of its strong following from Kindle and its successful music and movie marketplace. Amazon customers may see the Kindle Fire as a logical and affordable product to supplement the purchases they already make through Amazon.
Magazine publishers Hearst, Conde Nast and Meredith have made deals with Amazon to publish its magazines on the tablet. It took Apple a year to make similar deals with publishers.
But Amazon is not the only company that may make a splash before the holiday season. Apple is expected to announce its iPhone 5 at a news conference October 4. There may be announcements soon for the iPad3 as well as Barnes and Nobles’ Nook Color 2.
The Kindle Fire is expected to ship the second week of November.

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I think Amazon is doing the right thing. They are not going toe to toe with Apple. The Amazon Fire is different. At only $250 it offers an alternative to the iPad. All the other Android tablets are about the same price as the iPad without offering anything different.
Posted by: Headshots Los Angeles | September 27, 2011, 12:47 pm 12:47 pm
I LOVE, LOVE, LOVE my Kindle just exactly because it is not iPad. I have iPad and I use it tens of times less often than my Kindle. So if new Kindle is going to be Amazon version of iPad then I am not going to buy it. I am not going to read a book with a backlit device, never. But then, that is just me.
Posted by: Alex | September 27, 2011, 5:03 pm 5:03 pm
Amazon is doing it right. They are not going head to head with the iPad. They’re device is different. It’s cheaper with a different plan for use. It’s more of a content player and view. Amazon is the content provider so they will make money that way. All the Andoid tablets that cost the same as the iPad and do the same thing as the iPad don’t stand a chance. the blackberry playbook will be dead before thanksgiving.
Posted by: Headshots Los Angeles | September 30, 2011, 12:12 pm 12:12 pm
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Posted by: Jackson Veneman | February 1, 2012, 12:04 pm 12:04 pm