How to Measure ROI in Online Video

Daisy Whitney’s New Media Minute:

About 40 percent of media buyers at marketers and agencies say that measuring ROI (Return on Investment) from online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of the New Media Minute with ROI insights for online video.

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