Cross-Platform Advertising Campaigns Boost Brand Recall 9 Times

By ABC News

Feb 9, 2012 3:57pm

Daisy Whitney’s New Media Minute:

Advertising is becoming increasingly interconnected, and more marketers are pushing out innovative cross-platform campaigns.

How does each medium perform? They’re not all created equally. Mobile phones generate a much higher click-through (or “interaction”) rate — 4 and a half times as high as people’s response to online video.

For more details on how new media outlets can help each other, check out this week’s New Media Minute.

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