The 41-megapixel Nokia 808 PureView or the phone-turned-tablet Asus PadFone not feeding your appetite today? Well, HTC's playing it a bit safer than some of the others at the big mobile tradeshow in Barcelona this week.
And that's not necessarily a bad thing.
The company's new One brand of smartphones is "focused entirely on customer experience," HTC's Director of Public Relations, Tom Harlin, told ABC News.
All three of the new One smartphones - the One X, One S, and One V - are all considered premium phones, and HTC's Harlin says the engineers and designers have put extra special care into the industrial design, the camera experience, and the authentic sound, which is powered by the familiar Beats Audio brand.
So what are the differences between the three? Screen size and processing power, mostly. I got a chance to see the trio today; below are my first impressions.
One X - This is the Papa Bear of the bunch. It has a very large 4.7-inch display, which isn't quite as massive as the 5.3-inch screen on the Galaxy Note, but it still feels substantially big in hand. I particularly liked the way the screen curves at the edges and the white matte back, which is made out of polycarbonate. While I love my Galaxy Nexus, the One X felt more solidly built when I held it in my hand.
I wasn't able to study the photos I quickly snapped with the 8-megapixel camera in the short time I got to play with the device, but I was impressed with HTC's new continuous shutter feature, which takes a bunch of photos and then lets you choose the best shot. HTC also added the ability to snap a photo while recording video, which should prove to be a very helpful addition.
Overall, the Android 4.0 (or Ice Cream Sandwich) operating system, which has HTC's new Sense 4.0 additions, was easy to navigate and ran smoothly, thanks to the dual-core processor. (There will be a version with a quad-core processor available overseas.)
The One X will be coming to AT&T sometime in the second quarter of this year.
One S - The One S has the same camera and camera software as the One X, but has a smaller 4.3-inch display. This one felt "just right" in hand, with a smooth aluminum back. Similar to the One X, the S has a dual-core processor, which seemed to push the Android 4.0 operating system along nicely.
The speaker on the back of the phone sounded fairly loud, but HTC says to get the "best optimized" sound you'd need to listen with a pair of headphones. HTC doesn't know yet if it will sell the phones with Beats headphones.
The One S will be available at T-Mobile sometime in the second quarter of this year.
One V - As you might expect, the One V is the Baby Bear, with a 3.7-inch display. The version I saw was just a prototype, so it couldn't be powered on. It should be cheaper than the others when it becomes available since it has only a 5-megapixel camera and a single-core processor.