There’s a certain aroma when you open a new laptop box. It’s not quite as potent as a new car smell, but it’s similar in crispness and aura. True geeks know it’s a wonderful smell, but one that doesn’t last — the box ultimately ends up in the corner and the new laptop ultimately ends up losing its new fragrance.
But Australia-based artists Gavin Bell, Jarrah de Kuijer, and Simon McGlin wanted the scent to last. And last they made it.
The artists have worked with a scent marketing company called Air Aroma to share the scent of a new Apple MacBook Pro at their upcoming art exhibit in Melbourne. According to Air Aroma’s blog post about the project, the scent “encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”
Air Aroma says it wasn’t a simple project; the firm had to contact its fragrance suppliers in the south of France to acquire the fragrances of glue, plastic, rubber, and paper. But the team ultimately did the job, and the scent will be released using Air Aroma’s Aroslim diffuser (pictured above) at the exhibit.
While the scent was created just for this event, Air Aroma’s Chief Operating Officer, Rebecca Ebbecke, tells ABC News that the reaction to the project might change that. “We have received such an overwhelming response that we are considering what else we could do with it,” Ebbecke said.
But perhaps it will soon be our technology that is emitting scents. When asked about the future of our products emitting smell, Ebbecke said, “Technology is surely moving in that direction. That sort of thing is already being worked on, though I don’t know how long it would be until it rolled out on a mass marketing level.”
Hey, that sort of technology would surely allow us geeks to keep that unboxing smell around for a bit longer.