For instance, if you search for the term “Lisbon” on Bing now, in addition to the regular blue links, you will see Qwiki’s entry on Lisbon embedded right in the search results. You will be able to play the Qwiki inline on the page.
“Qwiki’s integration into Bing combines search and video – two of the biggest trends in Internet history – into a powerful platform that for the first time ever, turns search results into interactive, playable experiences,” Qwiki founder and CEO Doug Imbruce said.
Qwiki is integrating close to 3 million Qwikis into Bing’s search engine. But those Qwikis don’t include the new format that launched in May, which ABC News has begun to use on its own site. The Qwikis integrated into the Bing results are machine-generated and feature a robotic, computer-based narrator. Qwiki plans to integrate the newer format soon.
“Eventually, any web site owner will be able to leverage this experience to generate higher engagement within their search results,” Imbruce said.
Bing recently revamped its search interface, adding social (Twitter and Facebook) and Encyclopedia Britannica integration. Google has recently made it easier to see search results right on the page with its Knowledge Graph.