They don’t want a Leapfrog LeapPad 2, Nabi 7 or any other of the new tablets for kids. Nope, the kids want iPads.
According to a Nielsen survey, kids are asking for Apple devices more than any other tech item this holiday season. “American kids aged 6-12 are generally more interested in the latest iOS offerings than other consumer electronics and gaming devices,” Nielsen reported on its site.
Forty-eight percent of the children surveyed want the regular iPad and 36 percent want the iPad Mini. And when they don’t want the iPad many of them are asking or the iPod Touch or iPhone. Beyond the iDevices, kids between the ages of six and 12 are asking for the new Nintendo Wii U, a new computer, Kinect for XBox 360, and other types of tablets.
And the itch for the iPad doesn’t vary much by age. Twenty-one percent of consumers 13 and older also are itching to get the iPad this holiday season, though 18 percent said they would like a tablet other than the iPad.
The demand of the iPad is also predicted to push along another popular gift this year — apps. According to a survey conducted by PBS KIDS, 58 percent of parents plan to purchase “downloadable gifts,” including apps, games, e-books, etc. for their kids. Parents plan to either preload apps and games onto the devices they give their kids or buy gift cards to the Apple App Store or the Google Play store.
And it’s that simple: it’s those apps and games that are pushing iPads to the top of those lists.