Apple seems to be getting closer to giving the streaming music services like Spotify, Rdio and Pandora, a run for their money.
According to The New York Times, Apple is pushing ahead with licensing deals with music companies so it can introduce its free streaming music and radio service at its Worldwide Developers Conference next week. Over the weekend, say the Times' sources, Apple signed a deal with Warner Music Group. According to The Verge, Apple has already locked a deal with Universal Music. The company is still in talks with Sony Music.
The radio service is expected to have more in common with Pandora and Slacker than on-demand streaming services such as Spotify or Rdio. The radio service is expected to stream different music based on ones' tastes and previous purchases. It is rumored to be free and supported by advertising.
Apple declined to comment on its streaming music plans when reached by ABC News.
Google announced its All Access Music streaming service at its developers conference in May. The service, which costs $9.99, allows users to listen to songs on demand through the web and Android apps. Google announced last week that it would release an iOS app very soon.
Apple's iTunes music store recently celebrated 10 years in business. The rumored iRadio service, would reportedly drive users to buy and download more songs from the iTunes store. Apple's Worldwide Developer's Conference begins next Monday, June 10 in San Francisco. There Apple will preview the next version of its iOS and Mac OS X operating systems, Apple CEO Tim Cook said last week.
ABC News will be at the conference reporting live.