This tech feature falls under the category of "better late than never."
BlackBerry unveiled its answer to Apple's Siri and Microsoft's Cortana today, and decided to go with a straightforward, if not so evocative, name.
Meet "BlackBerry Assistant." The voice-enabled personal assistant will run on devices with BlackBerry 10.3 and can manage everything from a user's business life to their social life.
"The more I use it, the more it learns and adapts to me," BlackBerry social media marketing lead Donny Halliwell said in a blog post.
"If you've had experience with other smartphone-based personal assistants, I think you'll be pleasantly surprised at how accurate BlackBerry Assistant is at recognizing your requests," he said.
I decided to ask Siri, which debuted in October 2011 with the iPhone 4S, what she thinks about having another "voice" on the market.
Not surprisingly, the queen bee of voice-enabled personal assistants doesn't seem too worried
"Siri, what do you think of Blackberry Assistant?" I asked. She replied: It's nice of you to ask, Alyssa, but it doesn't really matter what I think."