|Twinkies to Make 'Sweetest Comeback'|
|By GEETIKA RUDRA||Jun 23, 2013, 3:21 PM|
Twinkies will soon be making a triumphant return to store shelves, according to Hostess' website.
The company, which went bankrupt in 2012 and is under new management, is touting the return on July 15 as "the sweetest comeback in the history of ever."
Hostess is now owned by the private equity firms Apollo Global Management and Metropoulos & Co.
"America wanted Hostess back -- they wanted the original. Very soon consumers will once again be able to enjoy Twinkies, CupCakes and other great Hostess snack cakes. A comeback by any other name could never be as sweet," Daren Metropoulos, principal of Metropoulos & Co., said in a statement to ABC News.
Fans were devastated when Hostess was forced to close its doors and shut down its Twinkie production last year.
According to The Associated Press, stores sold out of the golden cakes hours after Hostess announced it would no longer be making the creme-filled snacks.
Fans also took to Facebook, creating pages called "R.I.P. Twinkies" and "Save the Twinkies."
A Facebook page announcing the Twinkies' return has almost 300,000 likes.
Hostess is banking on this public support to fuel profits.
Rich Seban, president of Hostess, told the AP that prices for the cakes will remain the same: A box of 10 Twinkies will cost $3.99.
He also said that the new Hostess company will invest in new products, something the old company was criticized for not doing.
He told the AP that the company is looking to expand with gluten-free, added fiber, low sugar and low sodium products.