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Twitter's IPO Filing Explained in 40 Tweets
PHOTO: Twitter

Twitter released its S-1, or IPO, filing Thursday -- more than 235 pages of information about the core business and financials of the company built around 140-character messages. While some of the big questions remain unanswered -- including the exchange the shares will be traded on and their issue price -- there are lots of answers to questions about Twitter's profits, sources of revenue and future buried in the long document.

The business nerds out there can read all the fine print here. For the rest of us, we have come up with the things you should know from the stock-offer filing in 40 simple tweets.

1. TWTR! #Twitter intends to list the common stock of the company under the symbol TWTR

2. #Twitter has over 200 million monthly active users and 100 million daily active users

3. Add this one to the list! 500 million tweets are sent a day

4. "Tweets are limited to 140 characters of text." The filing really explains that

5. Tweets have appeared on over 1 million websites

6. "Twitter," the "Twitter bird logo," "Tweet," "Retweet": All trademarks that belong to Twitter. No mention of the fail whale

75% of Twitter's monthly average users access the service from a mobile device #SadDayForComputers

8. #Advertising: 65% of the company's ad dollars were generated from mobile devices

9. Just how many ads is Twitter selling each year? Almost $270M worth. Twitter generated 85% of its $317M in sales from advertising

10. How many shares of Twitter will be for sale? 472,613,753 shares

11. Twitter states some of its business risks, including the threat of users engaging with other products and privacy and security concerns #riskybusiness

12. So who is going to be rich? CEO @dickc took home $11.5M last year and he owns 1.6% of @Twitter

13. Co-founder @jack should be able to buy a lifetime supply of Cardinals tickets. He owns 4.9% of @Twitter

14. Co-founder and former CEO @ev owns the largest chunk of the company at 12% #GreenBird

15. How much money will I get for being a Twitter user? $0.

16. In 2012 @Twitter spent $86.5M on sales and marketing, almost as much as it spent on R&D, $119M #IPO #S1

17. During Super Bowl XLVII, over 24M tweets regarding the Super Bowl were sent, 45% of TV ads shown during the game used a #hashtag #TwitterIPO

18. The other big execs / directors at Twitter who make $$$$ with IPO: @AdamBain @chfry @PeterChernin @plscurrie @PeterFenton @RosenblattDavid

19. @dickc took one for the team in August 2013 and reduced his annual salary to $14,000. #millionaire

20. @oreo will never turn off the lights. The never-ending example of real-time marketing lives on even in @Twitter's IPO

21. #Twitter101: Twitter was founded in 2007 and is headquartered in SF. It has over 2,000 employees

22. Twitter's going to be in SF for at least a few more years. In 2011, the company entered into an office space lease with a 6-year term

23. Twitter's making most of its money in the U.S., but international sales are growing

24. Where Twitter is focusing its international spending and sales support: Australia, Brazil, Canada, Japan and the United Kingdom

25. Twitter's new ad strategies -- TV targeting and real-time video clips embedded in tweets

26. Twitter makes you watch TV -- an August 2013 Nielsen study finds Tweets about a show caused an increase in ratings in 29% of sampled programs

27. You gotta spend $ to make $, especially if you're Twitter. Last year the company had a loss of $74.9 million on $317 million in sales

28. #Facebook is mentioned 9 times in the filing. Twitter says Facebook has been introducing "features similar" to theirs

29. Twitter says Facebook disabled Instagram embeds in tweets after it bought the service #WhyWeCantHaveNiceThings

30. Wondering about ads in Vine? "We do not currently place, or currently plan to place, ads on Vine," the filing reads

31. Remember Twitter #Music? Twitter mentions that it doesn't plan to put ads in the app. It also doesn't mention how many people actually use it

32. "@Twitter is open to the world." #S1 #IPO

33. @MorganStanley, which led FB's botched IPO, got pushed to #2 underwriter. @GoldmanSachs took the lead

34. In January 2013 3.5 Million shares tendered for $17.00 per share

35. @sparkcapital and @benchmark got in on Twitter between Dec 2010 - January 2011 and bought 26.2M shares at approx $7.63/share

36. The British Monarchy announced the birth of Prince George on Twitter #RoyalBaby

37. While pictured in the report, the @Twitter bird does not appear to have any stock options

38. The cost of doing business (publicly): Twitter paid the SEC $128,800 in registration fees and $150,500 in FINRA filing fees

39. The S-1 filing is 752,887 characters long (with spaces). That's over 5,000 tweets

40. Only 100 more to go until 140 tweets. Yeah, no, we're tired. Let us know on @twitter if you've got any others for us at @rebeccajarvis @joannastern

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