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EXPLAINER: How Exit Polls Work

Frequently Asked Questions About the Polls that Help Call the Presidential Race

ABC News will conduct exit polls in all 50 states on Election Day, along with polling partners CBS, CNN, Fox, NBC and The Associated Press. These news organizations comprise the National Election Pool, which contracted with Edison Media Research/Mitofsky International to run the exit polls. The data gathered in these polls provide the best source of information about who voted, for whom they voted and why.

U.S. voters
Data gathered in Election Day exit polls provide the best source of information about who voted, for whom they voted and why.
(ABC News Photo Illustration)

Here are answers to some frequently asked questions about exit polls:

What are exit polls?

Exit polls are surveys conducted as voters leave their polling places on Election Day.

Reaching voters at that moment is important because it overcomes the problem pollsters have conducting election polls by telephone: People sometimes misreport whether they voted or not. The "who won and why did they win" reporting on election night is gleaned mainly from exit poll results, with the information reaching most Americans by television, and increasingly through the Internet.

How are exit polls conducted?

Interviewers stand outside polling places in precincts that are randomly selected in each state. They attempt to interview voters leaving the polling places at specific intervals (every fourth or 10th voter, for example).

Related

Voters who agree to participate in the poll fill out a paper questionnaire and place it in a ballot box. Interviewers phone in results three times during the day. When a voter refuses to participate, the interviewer notes the gender and approximate age and race of that voter. In this way, the exit poll can be statistically corrected to make sure all voters are fairly represented in the final results.

What sorts of questions are asked in an exit poll?

The typical exit poll questionnaire asks questions of voters that measure the following:

who they just voted for in key races

what opinions they hold about the candidates and important issues

their demographic characteristics

Here's an example of an exit poll issue question from the 2008 Democratic primary in New Hampshire:

Which one of these three issues is the most important facing the country?

the economy

the war in Iraq

health care

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