The Advertising Behind Male Enhancement Pills

Hatch declined calls from "Primetime," but when co-anchor Chris Cuomo caught up with him on Capitol Hill, he seemed uncertain of the connection.

My son's "outfit does some government affairs work for dietary supplement companies," he said. "But, I don't even know to be honest with you. I don't know what their clients are."

In fact, clients of the firms associated with Hatch's son include more than a dozen herbal supplement makers -- with billings of more than $2 million.

"It's hard to point to anything in that law that could be construed as a benefit to anyone other than people like Senator Hatch," Wolfe said.

Explosive Growth of the Industry

Before the law passed, there were 4,000 herbal supplement products. Now there are more than 30,000.

Arizona's attorney general, Terry Goddard, says it should not be a surprise that C.P. Direct's penis pills were such big sellers.

"Hope springs eternal," he said. "Perhaps American believe in pills too much. Perhaps they think that they can have their life turned around by something in a bottle. I don't know, but they certainly were taken advantage of by somebody and they should have been protected in this instance."

In the case of Consoli and Passafiume, they were accused of fraud and money laundering. They pleaded guilty and served three months in jail.

Goddard says there's no question the two men knew what they were doing, and they were part of a scam.

"As long as people are willing to believe extravagant claims without any backup," he said. "Unfortunately people like this will continue to make money off suckers."