Hasbro
Latest Hasbro News
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11-Year-Old Girl Fights Archdiocese to Play Football
started an online petition at Change.org -- the online cause-fighting petition site where a teenage girl petitioned Hasbro for gender-neutral Easy Bake Ovens and another implored EA Sports to include female characters in its soccer video games
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'Nightline' Daily Line, Dec. 18: Threat Closes Other Newtown School
something a little different - a sign of the times? A 4-year-old boy's big sister who went to bat for him by petitioning Hasbro to make a version of the classic Easy Bake Oven for boys got a surprise this holiday season when the company invited her to
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Boy-Friendly Easy Bake Oven: Teen Girl Goes to Bat for Little Brother
who went to bat for him by petitioning Hasbro to make a version of the classic Easy color that wasn't just for girls. But Hasbro only makes the Easy Bake Oven in a pink a petition on Change.org. She asked Hasbro to offer a more gender-neutral color
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Gadget Gift Guide: Best Tech Toys
no off button! Furby either has to fall asleep to be quiet - or you have to pull one of his four AA batteries out. ($54, Hasbro ) Leapfrog LeapPad 2 The tech toys aren't just about squeaking and laughing - the LeapPad 2 has much more depth. Leapfrog's
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Teen Starts Campaign for Gender Neutral Easy Bake Oven
thrilled to find out the only colors the Hasbro oven comes in are pink and purple or that began a petition on Change.org asking Hasbro to alter its packaging and color options norms and gender roles," McKenna said. Hasbro did not immediately return requests for
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Top 5 Local Politics Stories Of The Week
cause of gender equality by petitioning Hasbro , the creator of the Easy Bake Oven thought that only girls were featured in the Hasbro commercials. "Is this really the message cook, they work." Pope hopes to have Hasbro feature males on the packaging and in
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Hot Toys! Separating the Best From the Rest
all over again. But this time kids, not voters, are the main targets. Instead of Obama vs. Romney, it's Mattel vs. Hasbro . Marketers have launched a barrage of advertising for hot toys, games and other gifts for the holidays. Toy consultant Richard
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LeapFrog, iPad tablets top hot holiday toy lists
officer for sporting goods and toys for Sears Holdings, parents company of Kmart and Sears. An example of the two trends: Hasbro is bringing back Furby. The new Furby has expressive LCD eyes, interacts with iPads, and speaks "Furbish," learning English
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'Transformers' game a sensory blast
but the interactive adventure also has some issues that can mar the overall experience. You don't need to be a fan of Hasbro 's Transformers franchise — which includes toys, comics, TV shows and movies — to dive into this action-heavy video
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Zynga's Gems With Friends Trades Words for Gem Matching
copyright infringement suit , the social gaming company has, in just the last week, released board games in partnership with Hasbro and launched its new CityVille . And it's not done yet - today it is announcing Gems with Friends. While Zynga has Matching
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Zynga's ChefVille Launching This Week. Get Ready to Eat Your Virtual Heart Out
faced criticism about its ability to earn money . The company is planning to launch a number of board games in partnership with Hasbro during the holidays. When ChefVille launches this week, but be careful about how much you eat - your avatar in the game can
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CityVille Monopoly, FarmVille Hungry Hungry Herd, Words With Friends: Zynga's Online Games Transformed Into Board Games
are being turned into board games by Hasbro . Really. "For the first time, players FarmVille online and face-to-face," Hasbro chief marketing officer John Frascotti stop pinching yourself. Yes, Zynga and Hasbro actually translated FarmVille into a new
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Top 5 Gadgets of the Week: Google Fiber, Hasbro Lazer Tag, Astro A50 Wireless Headset
recap of this week's coolest gadgets. Hasbro Lazer Tag It's time for lazer tag to go 21st century with Hasbro 's new Lazer Tag system. The new system be available in the fall for $75. ( Hasbro ) Google Fiber Google continues their
Videos
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Girl, 13, Helps Transform Easy-Bake Oven
She started a campaign to convince hasbro , the toymaking giant, to rethink how color that wasn't just for girls. But hasbro makes the easy-bake oven in a pink and with a petition on change.Org, asking hasbro to include a more gender-neutral color
convince hasbro , the toymakingBut hasbro makes the easy-bakehasbro to include a more -
Toy Marketing Under Attack During Holiday Season
this aspiring chef was dismayed to find hasbro only makes the ultimate easy-bake oven petition on change.Org, calling on hasbro to alter its marketing and color options signatures in her patrician. We reached out to hasbro and lego for comment. But I ran into
chef was dismayed to find hasbrochange.Org, calling on hasbro toWe reached out to hasbro and -
'Toy Hunter' Finds Money in Vintage Toys
furbys. This is vintage? From 1998. E beautiful thing is, all the toy compies are coming back out with the vintage toys. Hasbro toys has come out with the brand new furby. I like the call it furby 2.0. What are we talking? Dollars and cents? Anywhere
Hasbro toys has come out with -
Americans Window-Shopping This Holiday
Macy's doesn't expect sales to pick up until the middle of next year. An extra bracing for a top from twin makers such as Hasbro and Mattel which both released earnings next week at salt confirmation of the credit crunch. This forcing consumers cut back
extra -- bracing for a top -- from twin makers such as Hasbro and Mattel which both released earnings next week at salt confirmation of the credit crunch. This forcing consumers cut back on everything. -
Shutting Down Scrabulous
of scrabble are trying to turn off its regulates an online version of the popular board game that's available on FaceBook. Hasbro and Mattel's say the game infringes on their copyrights and trademarks. attracts hundreds of thousands of players. Managing
an online version of the popular board game that's available on FaceBook. Hasbro and Mattel's say the game infringes on their copyrights and trademarks. -- attracts hundreds of thousands of players. Managing carpool schedules can -
Scrabble Scandal
A fight is brewing between toymaker Hasbro an Internet company that offers an online version of the company's famous game scrabble. Now FaceBook fans are up in arms ABC's
A fight is brewing between toymaker Hasbro -- an Internet company that offers an online version of the company's famous game scrabble. Now FaceBook fans are up in arms -
Monopoly Makeover: Updating a Classic
More than 200 million sets of the classic board game monopoly have sold around the world since its creation in 1935. But now Hasbro wants to make its flagship game a little more relevant. Here's ABC's Jake Tapper. The celebration of capitalism known
have sold around the world since its creation in 1935. But now Hasbro wants to make its flagship game a little more relevant. Here's ABC's Jake Tapper.






















