Interpublic Group
Latest Interpublic Group News
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Judges Pick the Funniest TV Commercialsdirector of McCann-Erickson, an Interpublic Group shop, in New York. "It's says Linda Sawyer, CEO of Interpublic Group agency Deutsch in New York created by Bozell, now part of Interpublic Group 's Lowe Worldwide. Of course
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More ads coming to TV even to one-time havens
their ad dollars are effective, said Josh Martin, vice president of emerging media at ID Media, a unit of Interpublic Group of Companies in New York. Cablevision's video-on-demand channels let advertisers know how many times viewers watched
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Ad forecaster: Worst is over, but recovery will take a while
ad slump but that across-the-board revenue growth won't resume until well into 2011. Magna, a unit of the Interpublic Group , estimated second-quarter ad revenue fell 18% and said revenue will fall 14.5% for the year — the worst showing
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Ad Track: Listless ad spending expected to worsen
advertising is negative for the second half of the year," Westerfield says. Robert Coen, director of forecasting at Interpublic Group 's Magna unit, downgraded his 2008 U.S. ad-spending estimate to 2% growth, from 3.7% at the start of
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Listless ad spending expected to worsen
advertising is negative for the second half of the year," Westerfield says. Robert Coen, director of forecasting at Interpublic Group 's Magna unit, downgraded his 2008 U.S. ad-spending estimate to 2% growth, from 3.7% at the start of
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Ad agency Interpublic Group acts as mentor to build diversity
messages created for those audiences need to reflect an understanding of their cultures. Advertising company The Interpublic Group ipg is trying to raise the industry standards with its InterAct program, which includes the InterAct Associates
News
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Cannes Lions winners find new ways to hook an audience
If anyone questions whether the advertising industry is changing, look at the first round of winners announced Monday at Cannes Lions International Advertising Festival. They illustrate more than ever that agencies are crossing into each other's areas of expertise as mediums continue to converge.
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Amid rush to sign online talent, agencies ponder how to profit
valued marketplace," says Lori Schwartz, director of Interpublic Group 's Emerging Media Lab, which advises Web advertisers they feature unknown faces or tabloid regulars, says Interpublic 's Schwartz. "Advertisers will want variety. Some
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Condom brand LifeStyles offers Make-Out Booth
guests who "cash your tax refund or stimulus check" on site "an extra 25% in slot credits." Interpublic settles. Ad giant Interpublic Group and its agency network McCann Worldgroup last week agreed to pay $12 million to settle a Securities
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Sponsors' Products Pop Up on TV Shows
in part by an ad agency, the Interpublic Group of Cos . One executive producer credit Magna Global Entertainment. Interpublic shouldered the show's $1 who produced the show with Interpublic and Survivor Svengali Burnett
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Book Excerpt: "A Big Life In Advertising"
first advertising agency conglomerate, Interpublic . In the advertising business clients frivolous. One of Marion's agencies at Interpublic was McCann Erickson, so he knew something leave, he had to work. Marion sent his Interpublic plane (proof of his immoral ways
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Are Business Air Fares Unfair?
five years for the young auditor at Interpublic , the giant New York advertising and then to Detroit and back to New York. Interpublic used a mix of advance purchase tickets Metro. Her airfare cost $542.44. Interpublic said it saved $1,600. Bevington's
Videos
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Fashion Forwardpowerful and fashion. Be on the designers and high end brands places like the media lab at an advertising company Interpublic Group protesting technology for shoppers in the store. So scenes like this one from minority report may not actually be
high end brands places like the media lab at an advertising company Interpublic Group protesting technology for shoppers in the store. So scenes like this one from minority report may not actually be that far off. -
Obama Takes on GOP Opponents in New InterviewDiane soaring yesterday. Starting this shows shows some leg against the Republican candidates asked about the charges come interpublic is about class warfare take a look. The governor Romney says this is class warfare and it is social. Engineering. I think
leg against the Republican candidates -- asked -- about the charges come interpublic is about class warfare take a look. The governor Romney says this is class warfare and it is social. Engineering. -
Gayle King on Oprah's Secretsback to grades go to your. Letting him down now a variety of grants and posted my doctor my believes that everybody has an interpublic . And in this issue she writes down her process and then she she takes you through how you can do it too. It's not saying
grants and posted my doctor my -- believes that everybody has an interpublic . And in this issue she writes down her process and then she -- she takes you through how you can do it -
Jenny Sanford Is 'Staying True'do what wasn't trying to figure out of the serious or not but it just showed that was really important move for you yet interpublic to be out it was public and you know I think to some extent I think I'll always have a little public you know pay attention
but it just showed that was really important move for you yet interpublic to be out it was public and you know I think to some extent I think I'll always have a little -- -
Financial Reform: Backdoor Bailout?people get with they're speaking contract standard boilerplate stuff. You know yes she drinks with vintage Ross that as an interpublic which. Lipstick right exactly she made twelve million dollars and last year largely from her book deal and from speaking
know yes she -- drinks with vintage Ross that as an interpublic which. -
Is the Honeymoon Over for Rand Paul?mean there's not much to say about race for arguably have two Democrats and fighting. Over the vote in their forgetting interpublic in this race in Pennsylvania on the other hand you in the special election where the Republicans it. Mean where the Democrats
have two Democrats and fighting. Over the vote in their forgetting interpublic in this race in Pennsylvania on the other hand you -- in the special election where the Republicans -- it. Mean where
