Diet Pepsi's move to replace its artificial sweetener -- from aspartame to sucralose -- in August has prompted a flurry of negative comments online from customers who aren't big fans of the new taste, but it's not the first time a soda company has taken a risk by making a change to its recipe.
Chef, author of "Simple Family Meals," prepares various options for Thanksgiving
The public radio program " This American Life " went on the air this weekend claiming to have unearthed the notoriously closely guarded secret formula for Coca-Cola . "I am not kidding," host Ira Glass said at the top of the show, rustling the paper into his microphone. "One of the most famously
Coca-Cola has won a major victory in its long-standing battle with Pepsi to quench the thirsts of millions of American sports fans. The Atlanta-based company announced Monday a new deal giving it exclusive vending rights for soda and water at 10 NASCAR racetracks including the Daytona International
This story was originally published on Aug. 24, 2008. Brett Yormark's business cards say CEO. But his DNA calling card reads dealmaker, brand builder, storyteller. Those DNA strands are a perfect match for this self-described "24-7" guy's double-barreled job as CEO of both the New Jersey Nets
The music business has a new beat: Madison Avenue. Music labels, publishers and songmakers have found an increasingly lucrative niche in licensing or making songs for marketers and advertisers looking for just the right 30-second soundtracks for their commercials. Helping to make music a hit with
With all the campaign hype, it may already seem that the presidential candidates are being sold with as much salesmanship as Coke and Pepsi. Now the folks at Jones Soda have joined the two worlds with Campaign Cola. For $14.99 per six pack at CampaignCola.com, Jones is offering you a choice of
On January 22, 2007, Hillary Clinton confirmed in a web video what many had speculated about for years – she was throwing her hat in the Democratic presidential race. "I'm in and I'm in to win," the New York Senator said in a video on her campaign web site. (We don't even need to note the address,
Well we've seen their famous faces on talk shows bumper stickers blog site and now the presidential candidates are popping up someplace you wouldn't expect. The company that asked Turkey and gravy soda has launched a new campaign. ABC's affiliate KO MOs a Lisa Jaffe reports. for George W. Dwight
A new book tells the story of innovative companies that we can't live without.