Mattel

News

1. 
   Designers Auction $15,000 Pink Diamond Barbie

   Thu, 20 Sep 2012

   have given Barbie a pink diamond touch you won't see in toy stores. Estimated to be worth $15,000 at auction, Barbie's The Blonds' 2008 show. Bill Greening, Principal Designer at Mattel , worked with them to create the pink diamond doll that debuted
2. Rainy day printer craft projects

   Sat, 30 Jun 2012

   Barbie Designable Hair Bundle ($35 on Mattel .com ). In the online design studio use, if you need a little inspiration. Toys — Stuffed Animals. Kids can build their 11.63 on Amazon.com ). Design your toy on your computer, then print, perforate and stuff. One kit yields six toys . — Board games. The Education.com
3. 
   Facebook's Mark Zuckerberg and 9 Other Humble Beginnings

   Wed, 16 May 2012

   Handler and Harold Mattson, co-founders of Mattel The creators of Barbie and Ken did not launch what would become the nation's top toy company. Instead, the three utilized co-founder Harold Mattson to kick-start Mattel , according to the Los Angeles Times
4. 
   The Real-Life Ukrainian Barbie Doll

   Mon, 23 Apr 2012

   anyway. Many are crying foul to her claims of her au natural Mattel -branded looks. Whether she underwent plastic surgery or uses oneself into a favorite celebrity or, in this case, a play toy . "We believe evaluating any and all issues that may affect
5. 
   Barbie's New 'I Can Be…President' Campaign

   Mon, 9 Apr 2012

   leadership of women in business and politics," according to its website, collaborated with Barbie's manufacturer, Mattel , in creating the doll. Though Barbie officially announced her campaign last Thursday, the doll will hit store shelves
6. 'The Hunger Games' Katniss Barbie Doll Revealed

   Mon, 9 Apr 2012

   Mattel , Inc. " Hunger Games " fans waiting at Barbiecollector.com, according to Mattel , the toy maker behind the doll. The special collection a workout class at some health clubs. Mattel describes the new Katniss Barbie as
7. Mattel's 'Back to the Future' Hoverboard Price Revealed

   Tue, 28 Feb 2012

   price-point and pre-order dates for Mattel 's (non flying) Hoverboard have been in the 1980's considered the future of toys . No amount of electronic whooshing noises price tag feel any less "heavy," but Mattel is trying to entice buyers by offering

Videos

1. 
   Tough Questions for Mattel

   Wed, 15 Aug 2007

   the half a billion or billion toys we make every year. When I There are a lot more than 45 toys here literally ten times. As parents will go www. Service dot Mattel . They can see a list at a picture of each of the 72 toy items involved over the last together in their millions of toys out there that need to be taken

   toy found at 3:42

   facing parents who -- waking up wondering where that they can trust toys from China. Or toys from Mattel at all so we put those questions to the man at the head of Mattel . -- -- Why didn't you pulled the toys as soon as you knew they may be a threat that's what -- parents concern is what's your answer. These toys are generally no longer at retail these are toys that were sold between 2002 in 2007. What we're trying to do is take the standards that we have today. That we've worked with the CPSC to develop and apply them retroactively. To toys that were sold years ago. A lot of parents are not gonna have these toys . In terms of responsibilities. Do you understand that even though we keep hearing about these toys being made in China this is your responsibility these toys may have been made with your own hands do you understand that. Well I apologize to everyone -- -- Nobody likes to have recalls but the fact is the safety of children is the but most important thing here so we want to inform the public. Of our new standards and what we need to do retroactively to encourage parents to send those products back to us. But fundamentally comes down to where you having the toys made. They're being made in China you don't have oversight there's tremendous pressure for them to cut corners and keep costs down because that's how you make money. So allow me to ask you sir how much money are you saving. Having these toys made in China. We make toys in several markets around the world. And the fact is since most of the toys today are made in China most of the problems with manufacturing the recalls come from Chinese toys . When we made toys in other markets over the years we've had recalls from those markets. But because of what the obvious situation is in China. Allow me do ask you again how much money do you save making these toys in China. The question of safety is not about the money it's about doing the right thing for consumers again we make toys in markets other than China. Right but when people hear about a lack of control. And more and more recalls coming out of the same place and it seems that you are making them in China to save money so you can make more money for your company. It is very important safety is about money for parents because they know. That how much you spend on a -- may very well compromise how safe it -- isn't that a fair assumption. We make toys in several markets around the world not just in China in China. And we apply our standards and our oversight to all markets of the world. I understand that is it worth that's. To keep making toys in a place for you don't seem to have oversight or control of what's coming out especially when kids young kids lives could be at risk. We do have oversight and control and that's why we can identify specific toys specific -- -- specific production issues. Then there are relatively isolated when you look at the half a billion or billion toys we make every year. When I went online and I'm looking at what could be in my home and very likely is. There are a lot more than 45 toys here literally -- ten times. As many are you under stating exactly how big a task parents have when they go home and trying to figure this out. No we've worked very hard to isolate and identify the issues for parents. So infected parents will go -- www. Service dot Mattel . They can see a list at a picture of each of the 72 toy items involved over the last five. Years I mean that's the right number to be putting out there right -- 72 different toy items not just for five. That's correct so I ask you one more time. Are you saying to our viewers to the moms and dads out there even though we've had these two recalls fairly close together in their millions of toys out there that need to be taken back. Our toys are safe can you say that to them. Every batch of toys were producing. Meets our rigorous standards and we're testing every batch of toys before it's released. Two the retail chain. Anyway you look at it it's not an easy situation I tried to figure this out myself last night went to the toy -- look for an over an hour there's so many pieces involved but even though you have the number clearly on the
2. 
   Another Major Recall for Mattel

   Tue, 14 Aug 2007

   million. Children's toys manufactured. By Mattel . These are being to the magnets. Mattel is recalling a variety of toys . That have released today's recalled toys . The company aware address this issue. Mattel is suffering consumers

   Mattel found at 0:11, 2:28

   CPSC is announcing. The voluntary recall. Of more than nine million. Children's toys manufactured. By Mattel . These are being recalled for two reasons. First. Some have magnets. That can become dislodged and fall out of the -- And second. One of the recalled products has -- lead -- With respect to the magnets. Mattel is recalling a variety of toys . That have released small. Powerful magnets. The largest is an expanded recall. Of the Polly pocket -- Totaling more than seven million

   retail shelves. And has made a production change to address this issue. Mattel is suffering consumers. Replacement products for the recalled toys .
3. 
   Another Toy Recall From Mattel

   Wed, 5 Sep 2007

   units of geo tracks locomotive toys and 8900 big big world bongo band toys . from the company's Fisher making by the announcement marks Mattel 's third major recall of Chinese made toys little more than a month. Nobody in China the real concern by toy sellers is that shoppers will

   Mattel found at 0:51

   The Consumer Product Safety Commission along with Mattel for calling yet more Chinese made toys that have excessive amounts of lead paint. Officials say the recall covers 675000. Units of various Barbie accessory toys that were manufactured between September 2006. And August 2007. -- -- -- I mean because the -- -- -- payment Marbury is chaos in -- Barbie but that it did on my friends not to buy this thing is that eating does. The action also involves 90000 units of geo tracks locomotive toys and 8900 big big world bongo band toys . -- from the company's Fisher Price brand. Lead can cause brain damage when ingested by young children. It's not right and that's the like that that kid is gonna get on -- I'd want some somebody making by the announcement marks Mattel's third major recall of Chinese made toys -- little more than a month. Nobody likes to have recalls but the fact is the safety of children is the utmost important thing here. But critics say profits have been the real priority. A Barbie doll that costs roughly 35 cents to make in China will -- in America for twenty dollars we make toys in several markets around the world. And the fact is since most of the toys today are made in China. Most of the problems with manufacturing the recalls come from Chinese toys . More than 80% of toys are made in China the real concern by toy sellers is that shoppers will boycott these products during the upcoming holiday season. TJ Winick ABC news Washington.
4. 
   Mexican Barbie Comes With Documentation, Chihuahua

   Wed, 10 Apr 2013

   traditional garb but back off Jan Brewer the new Mexican Barbie is a modern girl he she is documentation passport all. a toy maker Mattel which won't say it's. Part of a political statement. But the lovely also comes with a little Shalala right there

   toy found at 0:10

   girl he -- she is documentation passport -- all. -- -- a toy maker Mattel which won't say it's. Part of a political statement. But the -- lovely also comes with a little Shalala right there under
5. 
   Inside Mattel

   Sat, 7 Aug 2010

   kind of high tech toy laboratory. No test it looks like the toys . It ambassador and at Mattel every day I feel Where we saw the toys of Mattel 's future we're Here to this musical toy don't let kids of technology into Mattel 's top selling brands that traditional toys along with play

   Mattel found at 0:46, 3:00

   In the world -- Xbox PlayStation and we are. Girls -- traditional toys still have a place we went behind the scenes of the world's number one toy manufacturer. -- we saw how Munson months of testing and planning all down to the look on -- kid's face when he or she sees a new toy for the very first time. For the folks -- Mattel it's also barometer of how their holiday season might -- Our cameras followed eight in nine year old into Mattel's imagination center a kind of high tech toy laboratory. No test tubes are microscopes and here ago. Just play rooms with one way window so the adults can observe. I think kids try out the two boys they hope will be flying off the shelves this holiday season. -- it looks like the toys . It -- ambassador and at Mattel every day I feel like. I'm doing something that's helped helping make a tornado enjoyable for can do you. Shore has been

   -- with boys and vehicle play unit they're learning special. Orientation. But Mattel -- -- just relying on modernizing old favorites this holiday. General manager of brands -- -- gave us a rare tour through their showrooms. Where we saw the toys of Mattel's future we're very excited about 2010 because we have great new innovative. Everything from celebrity driven products like this Danica Patrick designed hot -- -- them. Here to this musical toy don't let kids compose their own songs the next JC will be not enough for the -- and becoming -- -- lose a -- Despite the injection of technology into Mattel's top selling brands. It's clear that traditional toys along with play. Still helped inspire kids to -- and -- what do you don't want to do when you grow up
6. 
   Major Toy Recall

   Wed, 15 Aug 2007

   Nineteen million toys recall by the nation's biggest toy manufacturer Mattel . Their second major subcontractor. And now Mattel 's second recall iceberg. Among the toys being recalled more 450000. Chinese made toy cars depicting the eighteen million other toys because powerful worrisome recall because Mattel the world's largest toy maker is considered

   Mattel found at 0:21

   Nineteen million toys recall by the nation's biggest toy manufacturer Mattel . Their second major recall in just two weeks one that's raising questions about countless toys -- -- homes right now. So GMA took action going straight to the source. This morning ABC's mark -- he went looking for answers have one of the factories in China where Mattel's toys were made. Mattel's first recall last month involved toys with lead paint made here. Soon after you recall was announced the factories co owner allegedly committed suicide. Fire this morning its workers out of jobs the bad paint they say came from a subcontractor. And now Mattel's second recall shows this was just the tip of the iceberg. Among the toys being recalled more than 450000. Chinese made toy cars depicting the character sarge from the movie cars. They're covered would lead paint. And Mattel says it's recalling more than eighteen million other toys because -- powerful small magnets that could harm children if swallowed. It's a particularly worrisome recall because Mattel the world's largest toy maker is considered to have some of the best safety standards in the business. American safety officials are asking the entire toy industry to inspect their products.
7. 
   The Hottest Spring Toys

   Mon, 18 Feb 2008

   inside look at some of Mattel 's hottest toys welcome to the program overruled trend of type of toy that Mattel has developed people deeply skeptical about the toy industry opera a spate all of them. That the toys that kids of playing you would you prefer Mattel make that toys in the

   toy that Mattel found at 0:26

   America's largest toy companies not in New York this week be good to bounced back from a difficult -- And to show up some of that new products -- in today's program with talking with Neil Friedman. The president of the Mattel brand. He's -- to give us an inside look at some of Mattel's hottest toys -- welcome to the program that He does -- it's pleasure being here. They knew they -- go through the actual products is that it overruled trend of type of toy that Mattel has developed people consume is this that this idea that would -- gonna wanna jump on the we have. Thousands of toys that we bring to market every year however there is a trend that has been in the marketplace since 1996. We first introduced tickle me Elmo. That was bringing toys to life through electronics. So in those days you have -- may be. 15%. Of the toys might have been electronics now it's almost 80% of all new toys come to life. To -- -- -- -- -- children through electronics. And whether it's Elmo live. Which which tells jokes and stories. And -- music and dances. -- really it really brings imagination to the child -- interactivity. So I would say that the traded toys is really more electronics. Weather -- -- And electronics or realize real toys like an Elmo live or whether it be role playing or whether it be. Connecting to the Internet -- the computer. Those kinds of things are -- really what consumers looking for and we have a. -- that we -- -- -- -- gadgets like the Eiffel in the PlayStation and many others. How halt those iTunes right now. What is Mattel doing to stay competitive. And upped the ante at the same time. Well I think what we do is we bring terrific innovation to toys and as long as you have exciting innovative toys that engaged the imagination. And capture the -- line and it interaction with the child I think we can compete very successfully. What -- -- the economy of course has seen better days will would you say that Barry is a polish. In the toy industry to make. Kids' toys less expensive since marrying many Americans are going to be forced -- tighten -- on -- spending habits. At least this year. Well interestingly enough in in the toy industry history shows us that when the economy gets a little more difficult. Consumers into not by big ticket items like houses and cars or maybe go -- the -- vacation. But they don't want that kind of pressure on their child so they take to do more family things in the white games and toys -- the children don't feel the same kind of pressure that they're feeling and they're willing to give up things for themselves rather than their child. And you think of the toy industry is gonna lose because of the economic downtown just very briefly well I think that you know we have popularly priced to a -- it. -- was 80% of our toys are under thirty dollars. And we still -- they -- nine cents hot wheels and matchbox cars. And two dollars and 99 cent product and 599 at things that are really popularly priced so that even in difficult times consumers can purchase -- -- -- -- -- As you know many parents -- deeply skeptical about the toy industry opera a spate of recalls wolf can you say to parents to reassure all of them. That the toys that kids of playing with on dangerous and if you could would you would you prefer -- Mattel make that toys in the United States rather than say for instance China. Well let me start first by saying that I think consumers can feel very good we put in lots of new processes. To make sure that toys are safer than ever and we've been monitoring consumer. Confidence and perception throughout the holiday season to our research that consumers you've