Mattel

News

1. 
   Designers Auction $15,000 Pink Diamond Barbie

   Thu, 20 Sep 2012

   Blonds, have given Barbie a pink diamond touch you won't see in toy stores. Estimated 000 at auction, Barbie 's ensemble is inspired Principal Designer at Mattel , worked with them Fashion Week Tents Barbie 's dress and pumps
2. 
   C'Mon Barbie , Let's Go Cruising

   Wed, 12 Sep 2012

   Barbie story time and plus Barbie movies on their stateroom televisions. Bringing Barbie to the seas is a partnership Caribbean International and Mattel , the creator of the Barbie doll. " Barbie remains
3. 
   Facebook's Mark Zuckerberg and 9 Other Humble Beginnings

   Wed, 16 May 2012

   Harold Mattson, co-founders of Mattel The creators of Barbie and Ken did not have a dream house would become the nation's top toy company. Instead, the three utilized Harold Mattson to kick-start Mattel , according to the Los Angeles
4. 
   The Real-Life Ukrainian Barbie Doll

   Mon, 23 Apr 2012

   deal. A real-life Barbie , that is. That's of her au natural Mattel -branded looks this case, a play toy . "We believe evaluating today's society. " Barbie has always been controversial Their Kids ." "When Barbie came around, play
5. 
   Barbie's New 'I Can Be…President' Campaign

   Mon, 9 Apr 2012

   headquarters. Presidential hopeful Barbie is meant to serve as a role model its website, collaborated with Barbie 's manufacturer, Mattel , in creating the doll. Though Barbie officially announced her campaign
6. 'The Hunger Games' Katniss Barbie Doll Revealed

   Mon, 9 Apr 2012

   Mattel , Inc. " Hunger Games to see what Katniss Barbie doll would look like design the Katniss Barbie doll...I think Pre-orders for the Katniss Barbie opened today at Barbiecollector com, according to Mattel , the toy maker behind the doll
7. 
   Mattel to Make 'Bald Friend of Barbie'

   Thu, 29 Mar 2012

   Facebook Mattel , the maker of Barbie , will produce be a friend of Barbie , will be distributed hair loss," said Mattel Company spokesman movement urging Mattel to produce a bald famously blonde Barbie doll earlier this

Videos

1. 
   Another Toy Recall From Mattel

   Wed, 5 Sep 2007

   along with Mattel for calling Chinese made toys that have of various Barbie accessory chaos in Barbie but that bongo band toys . from the company's Fisher Price brand. Lead announcement marks Mattel 's third concern by toy sellers is

   Mattel found at 0:51

   The Consumer Product Safety Commission along with Mattel for calling yet more Chinese made toys that have excessive amounts of lead paint. Officials say the recall covers 675000. Units of various Barbie accessory toys that were manufactured between September 2006. And August 2007. -- -- -- I mean because the -- -- -- payment Marbury is chaos in -- Barbie but that it did on my friends not to buy this thing is that eating does. The action also involves 90000 units of geo tracks locomotive toys and 8900 big big world bongo band toys . -- from the company's Fisher Price brand. Lead can cause brain damage when ingested by young children. It's not right and that's the like that that kid is gonna get on -- I'd want some somebody making by the announcement marks Mattel's third major recall of Chinese made toys -- little more than a month. Nobody likes to have recalls but the fact is the safety of children is the utmost important thing here. But critics say profits have been the real priority. A Barbie doll that costs roughly 35 cents to make in China will -- in America for twenty dollars we make toys in several markets around the world. And the fact is since most of the toys today are made in China. Most of the problems with manufacturing the recalls come from Chinese toys . More than 80% of toys are made in China the real concern by toy sellers is that shoppers will boycott these products during the upcoming holiday season. TJ Winick ABC news Washington.
2. 
   Business Wrap: From Cheesecake to Elmo

   Mon, 29 Jan 2007

   unit. While Barbie need to take a bow to a maker Mattel posted a higher sales of the Barbie line. And element Also in hot list hot wheels matchbox cars Fisher Price toys and Tyco toys . Mattel also the American girl doll line results

   Hot Wheels Matchbox found at 0:36

   and -- deli meats baked goods. And European household products unit. While Barbie -- need to take a bow to -- a maker Mattel posted a higher than expected profit last quarter and it was thanks in large part to strong holiday sales of the Barbie line. And -- element in fact the tenth anniversary edition at the plush red -- was the strongest -- since the debut. Also in hot list hot wheels matchbox cars Fisher Price toys and Tyco toys Mattel also -- the American girl doll line results much higher than expected sent the stock to eight PDT we cut it in the overall market not too
3. 
   Inside Mattel

   Sat, 7 Aug 2010

   the home of Barbie and hot wheels . In the traditional toys still have number one toy manufacturer sees a new toy for the very the folks Mattel it's also old into Mattel 's imagination high tech toy laboratory

   Barbie and Hot Wheels found at 0:11

   do just that when I paid a visit to the home of Barbie and hot wheels In the world -- Xbox PlayStation and we are. Girls -- traditional toys still have a place we went behind the scenes of the world's number one toy manufacturer. -- we saw how Munson months of testing and planning all down to the look on -- kid's face when he or she sees a new toy for the very first time. For the folks -- Mattel it's also barometer of how their holiday season might -- Our cameras followed eight in nine year old into Mattel's imagination center a kind of high tech toy laboratory. No test tubes are microscopes and here ago. Just play rooms with one way window so the adults can observe. I think kids try out the two boys they hope will be flying off the shelves this holiday season. -- it looks like the toys It -- ambassador and at Mattel every day I feel like. I'm doing something that's helped helping make a tornado enjoyable for can do you. Shore has been
4. 
   Another Major Recall for Mattel

   Tue, 14 Aug 2007

   Children's toys manufactured. By Mattel . These are the magnets. Mattel is recalling a variety of toys . That have 600 80000. Barbie and tanner today's recalled toys . The company this issue. Mattel is suffering

   toys found at 0:08, 1:16, 1:50

   CPSC is announcing. The voluntary recall. Of more than nine million. Children's toys manufactured. By Mattel . These are being recalled for two reasons. First. Some have magnets. That can become dislodged and fall out of the -- And second. One of the recalled products has -- lead -- With respect to the magnets. Mattel is recalling a variety of toys . That have released small. Powerful magnets. The largest is an expanded recall. Of the Polly pocket -- Totaling more than seven million

   2006. Also being recalled for exposed magnets are approximately 600 -- 80000. Barbie and tanner play sets. About one million doggie daycare toys . And about 350. That man. And one piece magnetic action figures. This agency. Has been warning about the dangers of small magnets.

   Causing intestinal perforation -- infections. And blockages. With respect to today's recalled toys . The company -- aware of many incidents where the magnets have fallen out of the total. However. There have been no injuries.
5. 
   The Hottest Spring Toys

   Mon, 18 Feb 2008

   president of the Mattel brand. He's at some of Mattel 's hottest toys welcome to of type of toy that Mattel has developed What is Mattel doing to innovation to toys and as long In the toy industry nine cents hot wheels and matchbox cars. And

   Hot Wheels and Matchbox found at 2:58

   America's largest toy companies not in New York this week be good to bounced back from a difficult -- And to show up some of that new products -- in today's program with talking with Neil Friedman. The president of the Mattel brand. He's -- to give us an inside look at some of Mattel's hottest toys -- welcome to the program that He does -- it's pleasure being here. They knew they -- go through the actual products is that it overruled trend of type of toy that Mattel has developed people consume is this that this idea that would -- gonna wanna jump on the we have. Thousands of toys that we bring to market every year however there is a trend that has been in the marketplace since 1996. We first introduced tickle me Elmo. That was bringing toys to life through electronics. So in those days you have -- may be. 15%. Of the toys might have been electronics now it's almost 80% of all new toys come to life. To -- -- -- -- -- children through electronics. And whether it's Elmo live. Which which tells jokes and stories. And -- music and dances. -- really it really brings imagination to the child -- interactivity. So I would say that the traded toys is really more electronics. Weather -- -- And electronics or realize real toys like an Elmo live or whether it be role playing or whether it be. Connecting to the Internet -- the computer. Those kinds of things are -- really what consumers looking for and we have a. -- that we -- -- -- -- gadgets like the Eiffel in the PlayStation and many others. How halt those iTunes right now. What is Mattel doing to stay competitive. And upped the ante at the same time. Well I think what we do is we bring terrific innovation to toys and as long as you have exciting innovative toys that engaged the imagination. And capture the -- line and it interaction with the child I think we can compete very successfully. What -- -- the economy of course has seen better days will would you say that Barry is a polish. In the toy industry to make. Kids' toys less expensive since marrying many Americans are going to be forced -- tighten -- on -- spending habits. At least this year. Well interestingly enough in in the toy industry history shows us that when the economy gets a little more difficult. Consumers into not by big ticket items like houses and cars or maybe go -- the -- vacation. But they don't want that kind of pressure on their child so they take to do more family things in the white games and toys -- the children don't feel the same kind of pressure that they're feeling and they're willing to give up things for themselves rather than their child. And you think of the toy industry is gonna lose because of the economic downtown just very briefly well I think that you know we have popularly priced to a -- it. -- was 80% of our toys are under thirty dollars. And we still -- they -- nine cents hot wheels and matchbox cars. And two dollars and 99 cent product and 599 at things that are really popularly priced so that even in difficult times consumers can purchase -- -- -- -- -- As you know many parents -- deeply skeptical about the toy industry opera a spate of recalls wolf can you say to parents to reassure all of them. That the toys that kids of playing with on dangerous and if you could would you would you prefer -- Mattel make that toys in the United States rather than say for instance China. Well let me start first by saying that I think consumers can feel very good we put in lots of new processes. To make sure that toys are safer than ever and we've been monitoring consumer. Confidence and perception throughout the holiday season to our research that consumers you've
6. 
   Happy Birthday, Hot Wheels !

   Fri, 4 Apr 2008

   full TA since Mattel toys introduced years ago that Mattel launched hot wheels . Scale model tracks. Other toy cars just larger scale hot wheels VW's varying here into a hot wheels gift whether morning 1970. Mattel has made more

   toy found at 0:29

   It has been a full TA since Mattel toys introduced the whole -- line. The Magic Johnson trucks have been a huge hit ABC's -- -- reports from Los Angeles. They may be tiny but they've been a huge part of American culture since the late 1960s. It was forty years ago that Mattel launched hot wheels . Scale model race cards are -- on brightly colored tracks. Other toy cars just sat -- -- hot wheels went fast. And hence the -- vehicle wheels was born and it was really born out of California -- Coach -- and to this day still represents that. The early designs reflected the muscle cars of the -- shrunk down -- -- pocket size. The milestone anniversary is being celebrated at gallery 1988 in Hollywood. Art inspired by hot wheels cars through the years. -- were also invited to customize these larger scale hot wheels VW's -- varying themes. Back. Waitress here into a hot wheels gift whether a car or an accessory like this carrying case. And -- a young He was just such a case on Christmas morning 1970. Mattel has made more than four billion how. Wheels over the years so it's not hard to find people who have fond memories of playing with the -- kids even some people in pretty high profile positions. -- shields is a superstar designer Chrysler. He too remembers his -- We set a sleeping bags full of hot wheels we come -- friends dumped the ball and I'll play together and that was grating on you the stories you build you wait for the next one so I still -- of this day. Too bad so many of those old hot wheels and that it destroy her -- originals that survive command big prices on eBay. If your nostalgic and want -- loan of one of our kind this jewel encrusted example worth 140000. Will be auctioned off for charity later this year. In the meantime you can take in the hot wheels exhibit at the gallery through the end of the month and Mattel still making the cars and they have no plans to stop. They'll be no doubt will be a fiftieth anniversary for --
7. 
   Tough Questions for Mattel

   Wed, 15 Aug 2007

   Or toys from Mattel at all so we retail these are toys that were sold retroactively. To toys that were sold gonna have these toys . In terms of Service dot Mattel . They can see each of the 72 toy items involved

   toy found at 3:42

   facing parents who -- waking up wondering where that they can trust toys from China. Or toys from Mattel at all so we put those questions to the man at the head of Mattel . -- -- Why didn't you pulled the toys as soon as you knew they may be a threat that's what -- parents concern is what's your answer. These toys are generally no longer at retail these are toys that were sold between 2002 in 2007. What we're trying to do is take the standards that we have today. That we've worked with the CPSC to develop and apply them retroactively. To toys that were sold years ago. A lot of parents are not gonna have these toys . In terms of responsibilities. Do you understand that even though we keep hearing about these toys being made in China this is your responsibility these toys may have been made with your own hands do you understand that. Well I apologize to everyone -- -- Nobody likes to have recalls but the fact is the safety of children is the but most important thing here so we want to inform the public. Of our new standards and what we need to do retroactively to encourage parents to send those products back to us. But fundamentally comes down to where you having the toys made. They're being made in China you don't have oversight there's tremendous pressure for them to cut corners and keep costs down because that's how you make money. So allow me to ask you sir how much money are you saving. Having these toys made in China. We make toys in several markets around the world. And the fact is since most of the toys today are made in China most of the problems with manufacturing the recalls come from Chinese toys . When we made toys in other markets over the years we've had recalls from those markets. But because of what the obvious situation is in China. Allow me do ask you again how much money do you save making these toys in China. The question of safety is not about the money it's about doing the right thing for consumers again we make toys in markets other than China. Right but when people hear about a lack of control. And more and more recalls coming out of the same place and it seems that you are making them in China to save money so you can make more money for your company. It is very important safety is about money for parents because they know. That how much you spend on a -- may very well compromise how safe it -- isn't that a fair assumption. We make toys in several markets around the world not just in China in China. And we apply our standards and our oversight to all markets of the world. I understand that is it worth that's. To keep making toys in a place for you don't seem to have oversight or control of what's coming out especially when kids young kids lives could be at risk. We do have oversight and control and that's why we can identify specific toys specific -- -- specific production issues. Then there are relatively isolated when you look at the half a billion or billion toys we make every year. When I went online and I'm looking at what could be in my home and very likely is. There are a lot more than 45 toys here literally -- ten times. As many are you under stating exactly how big a task parents have when they go home and trying to figure this out. No we've worked very hard to isolate and identify the issues for parents. So infected parents will go -- www. Service dot Mattel . They can see a list at a picture of each of the 72 toy items involved over the last five. Years I mean that's the right number to be putting out there right -- 72 different toy items not just for five. That's correct so I ask you one more time. Are you saying to our viewers to the moms and dads out there even though we've had these two recalls fairly close together in their millions of toys out there that need to be taken back. Our toys are safe can you say that to them. Every batch of toys were producing. Meets our rigorous standards and we're testing every batch of toys before it's released. Two the retail chain. Anyway you look at it it's not an easy situation I tried to figure this out myself last night went to the toy -- look for an over an hour there's so many pieces involved but even though you have the number clearly on the