Online Advertising News
The rise of Dial Sports and pre-Internet American sports betting
The evolution of American sports betting prior to the Internet can be traced back to a garage office in the suburbs of Philadelphia. At its peak, in the early 1980s, Mickey Charles' garage was receiving 20 million phone calls a month and generating millions of dollars in revenue. The calls, costing
Google Research Reveals How Pervasive Adware Is on Your Computer
Adware continues to be one of the most pervasive scams on the Internet, according to Google, which found more than five million computers infected with the malware . The scam works by infecting a computer and then serving advertisements on new websites in an additional window that can more often
Showdown in North Carolina
By MICHAEL FALCONE (@michaelpfalcone) NOTABLES TUNE IN TONIGHT: With less than a month to go before Election Day, ABC’s GEORGE STEPHANOPOULOS is set to moderate a one-hour U.S. Senate debate tonight in Raleigh, N.C. between Democratic Sen. Kay Hagan and her challenger, Republican State...
Sex Ads, Canceled Mail and More: Homeowners' Nightmare
A new home for a California couple turned into a nightmare when a jilted neighbor allegedly signed them up for sex acts online, sent strangers to their home and canceled their mail, according to a felony complaint in San Diego court. Now the woman accused of the spiteful hoaxes - who is scheduled
Barbie Sales Slump, Soda Loses Fizz, Google Stumbles
Morning Money Memo: The corporate earnings season is still young, but the latest reports are already revealing some striking trends. Troubles in toyland are among them. Mattel’s report reveals that weak Barbie sales are one reason for its unexpected first-quarter loss. Toymakers are facing ...
E-Cigarette Crackdown Coming?
Morning Money Memo: Pressure is growing for federal regulation of the booming e-cigarette industry. Supporters say e-cigs help people quit the habit, giving them the nicotine they crave without the unhealthy smoke of traditional cigarettes. But a new congressional report written largely by staffers
The Big Number: Internet Ad Sales Reach $42.8 Billion
2013 marked the first year that Internet and mobile ad sales surpassed broadcast TV.
Get Ready for a Change in Facebook Ads
Facebook ads in the right-hand column — the Siberia of advertising compared to the prime real estate in the news feed — are getting a makeover. “In the coming months, we’ll be rolling out a new design for ads in the right-hand column,” Facebook said...
Google's Best And Worst Big Acquisitions
Of all the companies Google has acquired, which buys have been the most and least successful? The tech behemoth this week announced it had bought Nest Labs for $3.2 billion--only the most recent, not the biggest, of its many purchases. Since 2010 Google has bought on average a company a week, the
Computer Cookies Under Attack
Morning Money Memo… You may have hundreds of cookies on your computer. These pieces of code are used by marketers and advertising agencies to track your online behavior. Now cookies are under attack. The Wall Street Journal reports that Google, Facebook and Microsoft are “developing...