Burson Marsteller News
Diet Pepsi's New Sweetener Fallout Follows History of Soda Bets That Fell Flat
Diet Pepsi's move to replace its artificial sweetener -- from aspartame to sucralose -- in August has prompted a flurry of negative comments online from customers who aren't big fans of the new taste, but it's not the first time a soda company has taken a risk by making a change to its recipe.
Business Owners Suspect Sabotage Tactics From Competitors
A Mattress Store Owner Suspects Foul Play in Competition After Truck is Vandalized
Facebook, Burson discuss role in Google Circle dispute
In a stunning mea culpa, Facebook on Thursday admitted that it was behind a whisper campaign to spread privacy fears about Google. Facebook says it never intended to smear the search giant. Meanwhile, giant public relations firm Burson-Marsteller issued a statement saying it should have never
Facebook Denies 'Smear' Campaign Against Google
The competition between the Internet's biggest rivals is turning bitter. After news reports earlier this week that the public relations firm Burson-Marsteller was pushing reporters to write negative stories about Google and alleged privacy violations , The Daily Beast reported Thursday that
Google deflects PR firm's attack of Gmail privacy
It's not as if Google lacks privacy controversies to quell. Yet Burson-Marsteller, a top five public relations firm, is attempting to pile more on. Burson last week stepped up a whisper campaign to get top-tier media outlets, including USA TODAY, to run news stories and editorials about how an
Under Fire, Goldline Hires Large DC Lobbying Firm
The giant precious metals retailer Goldline has hired a top Washington, D.C. lobbying firm as it prepares for congressional hearings and contends with an ongoing investigation into the company's aggressive sales tactics. In papers filed this week, Prime Policy Group reported it would take on the
Dog-loving CEOs have a few tips for the Obamas and Bo
"They say, if you want a friend in Washington," President Obama told Jay Leno, "get a dog." The Obamas at last got theirs — a 6-month-old, black-and-white Portuguese water dog named Bo, expected to be officially introduced today — fulfilling the long-anticipated campaign promise to daughters Sasha
Did AIG Spend Bailout Cash on Image Campaign?
Congress Asking if Insurance Giant Spent Federal Aid on PR Firms and Attacking Critics
Online User Reviews: Can They Be Trusted?
They're all over the Web. Everybody reads them. But are reader reviews reliable enough to depend on when it comes to spending your cold, hard cash?
McCain adviser's work as lobbyist comes to light
This story is part of USA TODAY's series, "The Price of Power," which tracks the political and business relationships between public officials and donors. WASHINGTON — John McCain's top foreign policy adviser lobbied the Arizona senator's staff on behalf of the republic of Georgia while he was