SXSW 2013: Scenes From a Tech Show
A Yam, A Man in a Tutu, and Other Crazy Marketing Stunts
SXSW Crazy Marketing Stunts
In the middle of the SXSW Interactive show floor in Austin, Texas, is a giant yam. All around there are advertisements for yamtrader.com. But -- and we are sorry to disappoint yam enthusiasts -- there is no such site. TriNet, a human resources start-up, used the yam as a ploy to get you to their site. (Joanna Stern/ABC News)
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