A Look at Apple (AAPL) One Year After Steve Jobs' Death

What Hasn't Changed at Apple Since Steve Jobs' Death

1) Apple stays aggressive with its control over products.

Ross Rubin, principal analyst with Reticle Research, said the company has not yet had a major strategy shift since its founder died last year.

The most "noteworthy" change in its operating system on its iPhone 5 was the elimination of the built-in Google maps app and its replacement of its own location-services app. After receiving some poor reviews of its precision in directions, Cook even apologized to users last week for the glitches and pointed users to third-party offerings.

"The dissatisfaction with the initial effort may be atypical but this is a very ambitious effort to build a mapping program," Rubin said. "That was a change that it had wanted to implement for some time."

"The notion of being very tightly integrated – owning as much of the proposition and control in the experience as much as possible – that is the classic hallmark of Steve Jobs," Rubin said.

When asked if Cook's apology was a change that wouldn't have taken place under Jobs' leadership, Rubin said, "Tim Cook has a different presentation style than Steve Jobs did but he seems to be very effective in introducing their products along with the rest of the team."

In 2010, users complained about problems with the newly issued iPhone 4, which the tech media dubbed "antenna gate."

Jobs also gave users bumpers that effectively alleviated that situation.

"Apple has always been open to improving the consumer experience," Kreher said.

He did acknowledge that it was "out of character" for Apple to provide a disappointing feature.

"The company prides itself on its premium offerings, whether products or solutions," Kreher said.

Though he said he hasn't noticed a trend just yet.

"But it's certainly worth monitoring going forward," he said.

The incident underscores the relationship with Google, as Apple wants to get away from Google's services "as fast as they can."

"They might have gotten ahead of themselves on this initiative," he said.

2) Apple "continues to make its own luck."

Through new products, such as the iPhone 5, new markets, including China and business users, "Simply put, Apple continues to be the primary beneficiary of the mobility wave currently sweeping through technology," Kreher said.

Kreher said Apple "continues to make its own luck" as the trend of the "pro-sumer," a professional using a "consumer" device, grows.

"It's B.Y.O.D." Kreher said. "Bring your own device to work. More and more companies are allowing you to bring the device you prefer as opposed to issuing you a Blackberry like every other rank and file employee."

Today's "pro-sumer" is always on the go, needs more choices, like connectivity to enterprise activities, but wants to enjoy a onsumer experience.

"We're walking away from our desktops and spending more and more times using tablets and smartphones," Kreher said. "We think that trend is very strong and will continue for the next several years."

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