Booming Business of Extreme Pranks: When Cashing in on Viral Videos Crosses the Line

Capturing viral video magic has proven to have big payoffs, but competition for millions of clicks, widespread media attention and, in some cases, money, has led some pranksters to increasingly push the limits to get noticed. The Brazilian TV show, "The Silvio Santos Program," recently caught flack for two hidden-camera elevator pranks that went viral. In one prank, unsuspecting victims thought they were in an elevator ride from hell when a "corpse" popped out of a coffin. The TV show then...Full Story
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