Ray Lewis Denies Deer Antler Velvet Use - but Sales Surge Anyway

What's the best way to get consumers to buy your product? Have a sports star deny ever using it. To wit: Deer antler, a controversial dietary supplement banned by the NFL that Baltimore Ravens linebacker Ray Lewis, 37, has claimed he never used, is selling better than ever. "This is probably one of the biggest sales days for it since when we launched it about a year ago," Brianne Vaskovardzic, director of marketing for Private Label Nutraceuticals, a private label dietary and nutritional...Full Story
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