Tragic Death Prompts Unique Financial Planning Website

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Unique, too, is her personal advice, which begins at a place more intimate and fundamental than advice provided by other financial planning sites.

If, she says, you sit down to write your will and find yourself at a loss to know who should care for your children or to whom you should give permission to pull the plug on you, if you want to be allowed to die, then maybe that's a sign you don't have the right friends.

"Find some better friends," she advises. Tighten up or deepen your relationships with friends and family. "This is everything. This means everything."

Likewise, finish the unfinished: If you still haven't called that classmate you wish you'd kissed in third grade, call now. Make the apology or compliment that you've put off making. More painful than loss, she says, is regret and remorse. "Seeing the regret and remorse in others who had some unfinished words with Jose took me to my knees." Don't leave messes, she instructs: Clean them up now, while you still can.

Finally, she says: Leave traces. Make a record of who you were for those who, years after you are gone, might want to know—your grandkids, say. She's glad her husband left behind videos of presentations that he made at work. They capture his characteristic gestures. "Try to leave some things along the way so people can feel close to you, listen to your favorite music, smell you, wear your clothes, hear your voice."

Her site, she says, isn't about pie charts or asset allocation. It focuses instead on the "personal" in personal finance. "I'm grateful my story has resonated with people," says Reynolds, "grateful not only that they've been touched, but that they're acting on it."

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