'Daddy's Money' Sneakers Draw Controversy

Parents of young children worry new shoe that makes kids look taller sends the wrong message.
2:08 | 02/27/13

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Transcript for 'Daddy's Money' Sneakers Draw Controversy
We're going to get to the controversial commercial that has parents up in arms. Sketchers under fire for a ad for sneakers calmed daddy's money. Is that a bad campaign? Diana perez has the story. Reporter: This morning, controversy is most ndefinitely afoot for skechers. The shoe line is under fire, for marketing its sneakers called daddy's money, to preteen and teenage girls. This campaign, this shoe, is ridiculous on so many levels. Reporter: Get spoiled with daddy's money. Ultracool shoes that put you in the spotlight. Now, it seems the only thing in the spotlight is skechers itself. With mommy bloggers expressing their outrage. It's teaching young girls to use their feminine wiles to get what they want, even from their own fathers. It's totally sexist. A lot of moms are footing half the bills, if not all the bills. Reporter: Commercials for daddy's money are airing everywhere. From mtv, to the hub. Parenting expert and psyc psychotherapist tommy gold, says it sends the wrong message. You want to teach them to be independent. To get things for themselves. To earn one day. And all this is saying the opposite. Reporter: But skechers is putting its considerable foot down. Telling abc news, the daddy's money name and the collections advertising are designed to be fun and lighthearted. And we regret that some people have been offended by the name. Fashionable or not, the daddies and mommies we spoke to say, they won spending their money on the controversial kicks anytime soon. For "good morning america," diana perez, abc news, new york.

This transcript has been automatically generated and may not be 100% accurate.

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