'Pregnant' Teen Boys in Ads Across Chicago

City health officials target young males in effort to raise awareness and lower teen pregnancy.
3:00 | 06/12/13

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Transcript for 'Pregnant' Teen Boys in Ads Across Chicago
starting with a provocative new ad campaign in chicago. That city has one of the highest teen pregnancy rates in the country. Pretty shocking images. Abc's reena ninan has the story. Reporter: It's the ad campaign that has chicago buzzing. Images of teenage boys, pregnant. What do you think about this? He's pregnant. How did he get pregnant? Reporter: Teenage pregnancies in chicago are down 33%. But still remain 1.5-times higher than the national average. So, the city's public health department decided to tackle it head-on, with tag lines like, unexpected. Most teenage pregnancies are. We wanted it to be provocative. We wanted this campaign that sparks conversations. That's exactly what we're getting. Reporter: Parenting expert, dr. Karen gordon supports the idea. This is a topic that so many parents are afraid to have with their kids. They don't know how to talk about it. They don't know how to bring it up. Reporter: The ladies of "the view" weighed in on the controversial campaign. It's a tough sell to get young men realize that just because you're not pregnant for nine months, it still affects you. It's a smart campaign. Reporter: How are chicago teens responding? You think that will work? Yeah. Yeah. It would make me think. Reporter: Ad supporters claim that milwaukee saw 10% decline in teenage pregnancies after running similar ads. And in new york, a 27% decline, as well. While the chicago ads will only run for a month, free condoms and sex education. Some say it will take much more. For "good morning america," reena ninan, chicago. Fascinating. People are talking. People in new york and milwaukee. It's actually working. I'm surprised by that. Different reactions on twitter. People saying totally disturbing. I think they want it to be disturbing so you realize, this is something you live with for the rest of your life. It's a difficult conversation. Maybe if this image makes people talk about it, it's a good conversation and a god way to do it. Coming up next in the "gma

This transcript has been automatically generated and may not be 100% accurate.

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