Sports Illustrated Swimsuit Issue Controversy

Tanya Rivero reports on the photos that are upsetting many people.
2:19 | 02/17/13

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Transcript for Sports Illustrated Swimsuit Issue Controversy
over the latest "sports illustrated" issue. They're known for scantily clad women in international locations but there's something else in this year's photos that's raising eyebrows. Abc'stanya rivero is here with the story. Reporter: Certain pictures on their website especially from a site they did in namibia upsetting many speaking out. Take a look at the pictures and you be the judge. With a white hot cover shot of kate upton. This year's "sports illustrated" swimsuit issue made a buzz with news about photo shoots on all seven continents. In barely you there bikinis they're sharing air time with controversial videos that did not make it into the magazine. Particularly these taken in africa and this shot from china. Some are cowing them at best culturally insensitive. For me the african picture was probably the most offensive because it played on some of the most old and stereotypical images. It showed the african as primitive. Almost uncivilized. Reporter: On the website jezebel deputy editor dodi stuart is also critical writing "using people of color as background or extra is as a popular fashion trope but although it's prevalent it's very distateful. People are not props." One of the models, emily talked about her shoot. Didonato says -- it's completely different. Reporter: Some people we spoke with didn't see a problem with the photos. As a traveler myself I think I love seeing these places and seeing other cultures so I think it shows that in this magazine. Reporter: Proving once again that controversy just like beauty is often in the eyes of the beholder. And "sports illustrated" gave abc news this statement saying "this year's edition went to all seven continenomething no other publication has done to present the natural beauty of each setting and its people. We apologize to anyone who has taken exception to the way their culture was represented so did issue an apology. Oftentimes controversy does not hurt in a situation like this. I'm sure they will still sell many magazines. Over to ron claiborne on the

This transcript has been automatically generated and may not be 100% accurate.

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