Taco Bell's New Ad Attacks McDonald's Mascot

The fast food breakfast wars heat up when the popular clown's name is used in vain.
3:00 | 03/29/14

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Transcript for Taco Bell's New Ad Attacks McDonald's Mascot
We have an extremely amusing report from the front lines of a brand-new breakfast war that's broken out between taco bell and McDonald's. They have launched a hilarious but cutthroat salvo at the Golan arches and McDonald's is now drafted by taco bell. All: I'm Ronald McDonald and I love taco bell's new breakfa breakfast. Reporter: Taco bell featuring this ad with 25 men really named Ronald McDonald professing their love for the newly launched break fashion menu. This is taco bell's way of saying that there's a new breakfast player in town and there's no better way to do that than go after the king of breakfast by market share which of coffee to customers for two Clearly our competition is taking notice and reacting." The golden arches also taking their fight to social media letting the dog out, barking back, imitation is the sincerest form of flattery and letting the world know that they are the original. ? For you. Reporter: If you think things are sizzling experts say it's just warming up. The first time that taco bell has ever gotten into breakfast so they have to do it big and said this is their most extensive biggest marketing campaign in their 52-year history. McDonald's is going to fight to keep its territory. Reporter: And McDonald's issuing this statement "We consulted with mayor mccheese and he has confirmed that Ronald McDonald is back and still chooses McDonald's." When Ronald tried to co-op the chihuahua, I felt that was a violation of the Geneva accord. The advertisers for both sides are the true winners. Getting lots of buzz. Thanks, Reena. Thanks, Reena. Time for a check of weather and welcome Devin Lucy from our

This transcript has been automatically generated and may not be 100% accurate.

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