Target Offends With 'Manatee Gray' Color for Plus Sizes

Retail chain has apologized for using name of large sea mammal for larger dress sizes.
0:49 | 04/04/13

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Transcript for Target Offends With 'Manatee Gray' Color for Plus Sizes
A dress -- -- -- sit right with some online shoppers and they're taking aim at target the giant retailer is apologizing today. After a mishap in labeling collars for addressed the dressed in most sizes. What labelled dark Heather gray but the plus sized version had eight and Hannity gray -- label. Manatees are of course those large marine mammals targeting -- Point out that the other gray dresses throughout the store even in petite sizes sometimes use the manatee colored labels still shoppers took offense thinking the storm was insensitive or worse. So target finally sent out this tweet we apologize for this unintentional oversight. And never intend to offend our guests we've heard you and we are working to fix it as soon as possible they threatened boycott has now been averted.

This transcript has been automatically generated and may not be 100% accurate.

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