Tyra Banks Aims to Transform Shopping Into a Hunt

Supermodel and businesswoman helps launch a new online shopping experience called "The Hunt."
3:07 | 07/16/13

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Transcript for Tyra Banks Aims to Transform Shopping Into a Hunt
"heat index," as we turn to tyra banks, the supermodel and businesswoman. Now, behind an innovative new shopping experience that could revolutionize how we buy what we want. And abc's amy robach is here with this insightful story. We can agree. We've seen something on someone else and thought, I wish I knew where to find that. From clothing to jewelry or home furnishings, you can find out with a simple photo. Tyra banks is upping your shopping game with the hunt. She's a fixture in the fashion world. Tyra bunks has conquered the catwa catwalk, cable tv. And the supermodel has partners with thehunt.Com. Their goal, to revolutionize the way people shop for anything. Love this. I decided to try it. I'm really into decorating. I found this photo online of an unusual, cool, life-sized ruler. I want one. But I have no idea where to find it. I have a picture. And I will post it on the hunt and see if someone can help me find it. I uploaded the photo. Now, I have to fill out the form. Description, decorative ruler. 100 bucks would be okay. And something similar to this. It doesn't have to be exactly that. Now, I'm going to submit hunt. The ceo says the highly-engaged users makes the websi unique. The community is genuine and authentic and superpositive. It's that the community is functioning as your stylist and shopper. Reporter: Banks is using this opportunity to help all women seek out style inspiration. I think that the hunt could revolutionize online shopping. And with the backing of tyra banks, they have a good chance of reaching more people. Banks, who formed fierce capital llc, is using this opportunity to help all women seek out style and inspiration. You can see a photo of something you like and upload it on the site. And then, they do all of the work for you and find where you can get it and tell you how much it costs. And guess what. Someone actually responded to our big ruler. A girl named courtney found one similar on etsy for $54. It took a couple hours to find. They were laughing at me. You want to buy a big rule center. Are you going to buy the ruler? I'm going to now. You know, when your kids -- and you make the little marks of how they grow. And I move a lot. You have to leave the little rks. And someone else paints over them. If I have the ruler, I can make the marks and take it with me. I thought it was cute. Justice you're never leaving again. Thank you. I was worried there was a

This transcript has been automatically generated and may not be 100% accurate.

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