LeBron James' Sprite Ads Could Sell Billion Spoonfuls of Sugar, Researcher Claims

A Columbia University researcher has calculated that NBA star LeBron James' ads might be responsible for selling a billion spoonfuls of sugar through his endorsement deals with Coca-Cola and McDonalds, and suggested James drop the ads that are largely aimed at his legion of young fans. And since megastar Beyonce just signed a $50 million deal to be the face of Pepsi, social epidemiologist Abdul El-Sayed suggested she also reconsider. "We all know Beyonce and Lebron aren't walking around eating...Full Story
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