Is Miley Cyrus a Marketing Genius?

The provocative VMA performance, the "Wrecking Ball": Is it all just part of her plan for success?
3:00 | 10/04/13

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Transcript for Is Miley Cyrus a Marketing Genius?
Miley cyrus has gone from a wholesome child star to pole dancing on an ice cream truck to twerking on stage. A new music video has her stripping down and acting out, licking hammers and almost baring it all. Is she about to go the way of lindsay lohan and justin bieber or a strategy to twerk her way to pop culture queendom. It was the twerk heard around the world, the bump and grind fest create ad a shock moment. In the last few months miley has become a one woman wrecking ball. ♪ crashing through what most of us think is acceptable. More proof of a child star gone off the rails or a brilliant marketing move keeping her in the spotlight. I really feel like things have really begun after the vma performance. This is people getting to see what the movement is really about. Reporter: Miley the movement. Its her mtv documentary released this week. It is not a transition. For me a movement, a movement about all of us being on the same page like an army. If people could see the details they would know this isn't just some mess. This is all thought out in my mind. Reporter: Industry insiders, editorial director of hollywood reporter call her tactics genius. This is a calculated marketing decision in your view? Miley is going to make millions and millions and millions of dollars off of that one vma performance. She set off, listen, we are in an era of a government shutdown, international strife, what are we talking about, miley cyrus. That is pop culture power. Going raunchy appears to be paying off. Her new song is topping the charts. Of course these days, parody is the ultimate form of flattery. ♪ I came in like a wrecking ball ♪ Reporter: The latest page in the book of miley antics a twitter war with seasoned shocker sinead o'connor. After learning that wrecking ball. ♪ We kissed ♪ Reporter: Was inspired by her song. ♪ Nothing compares to you ♪ Reporter: Sinead gave miley advice, writing an open letter telling her to show her talent not sexuality. Saying, the music business will prostitute you for all you are worth and make you think it's what you wanted. Miley turned mean girl, mocking her mental breakdown and comparing her to amanda bynes in rehab. Sinead struck back, calling miley a bully for taunting those with mental illness. And miley brushed it off. Sinead. I didn't have time to write you an open letter because I am hosting and performing on snl this week. The sinead o'connor situation is unfortunate, miley mocked mental illness. Miley right now seems to be really into the business of getting attention and not worrying what the repercussions are. Reporter: But miley has been pushing the envelope for years. At 16 she was already pole dancing on an ice cream cart at the teen choice award. ♪ For those that don't know me ♪ Reporter: A year later, miley warned us she can't be tamed. Miley spent five years killing the ghost of hannah montana. She is doing what any respectable, young pop star is doing. Making parents appalled. She is making the media outraged. She is make young fans love her. That's her brand. The miley cyrus brarngsd nd, in opposition to taylor swift, they're the two tent poles of female pop music. Taylor swift, the princess, sings, breakups and boys. Miley cyrus is not getting dumped by any one. Why are we shocked when miley strips d after all isn't this a rite of passage. Britney infamously locked lips with madonna. Christina wanted to get dirty. And this week, rihanna remind us she is the baddest girl of them all unveiling her video for pour it up giving a master class in twerking, and provoking comparisons to miley. MILEY! Reporter: Seeking notoriety can be look a runaway train you have to be careful it doesn't go off the rails. Miley cyrus is no lindsay lohan. Any one who thinks she is a train wreck are wrong. A young woman completeliy in control of her career. She knows what she is doing. ♪ We can't stop. We won't stop ♪ Reporter: If the song is any indication, she won't stop. ♪ ♪ hey it's our body we can do what

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